Retail sales bounced back in October with both monthly and year-over-year gains as consumers geared up for the holiday season.  Core retail sales (excluding restaurants, automobile dealers and gasoline stations) in October rose 0.6% month and up 4.89% year over year, according to the NRF/CNBC Retail Monitor released by the National Retail Federation.  The October sales report comes days after the NRF released its annual holiday forecast, which predicted that that sales in November and December will grow between 3.7% and 4.2% over 2024. That translates to total spending between $1.01 trillion and $1.02 trillion “Recent economic data has been mixed, yet consumer spending remains solid — supported by wage growth outpacing inflation, historically low unemployment, and wealth effects from strong stock market valuations,” said NRF president and CEO Matthew Shay. “These factors point to continued momentum heading into the holidays.”

U.S. firms announced the most job cuts for any October in more than 20 years, fueled in part by mass layoffs at major retail companies. Retail has been one of the hardest hit industries this year, behind only warehousing and non-profits. So far in 2025, the sector has announced 88,664 job cuts, a 145% increase from the 36,136 recorded through October last year. “Over the last decade, companies have shied away from announcing layoffs in the fourth quarter, so it’s surprising to see so many in October,” Challenger said in the report. “With the onset of social media, and the ability for workers to share their negative experiences with their employers, the trend of announcing layoffs before the holidays — a practice that seemed particularly cruel — fell away.” Retailers are also pulling back on holiday hiring. Companies are expected to add fewer than 500,000 seasonal positions this year — the lowest since 2009, according to Challenger, Gray & Christmas. Several retailers, including Kohl’s and Target, have declined to disclose their 2025 seasonal hiring plans, a departure from previous years. Some companies plan to keep the seasonal hiring levels unchanged from 2024. Amazon said it plans to hire 250,000 workers for the peak holiday season, while Bath & Body Works announced plans to hire 32,000 workers, the same as last year for both companies.

Retailers’ efforts to mitigate the impact of tariffs ahead of the holiday shopping appear to have paid off. Although tariff uncertainty continues, most holiday merchandise is already in stores or warehouses and cargo volume at the nation’s major container ports should see its usual end-of-year slowdown in November and December, according to the Global Port Tracker report released by the National Retail Federation and Hackett Associates. “We’ve spent most of the year worried about the impact of tariffs on both inflation and the supply chain but the holiday season is here and mitigation efforts appear to have paid off,” NRF VP for supply chain and customs policy Jonathan Gold said.

With 48 participating nations, 104 matches and 16 host cities, the 2026 FIFA World Cup will be the biggest one yet — and brands and retailers want in on the hype. While the World Cup is more than seven months away, tickets are already on sale, and companies are getting involved now. Adidas, one of the official partners of the games, debuted its official Trionda game ball in October and rolled out home kits for 22 partner federations — including Italy, Mexico and Spain — this week. Nike is putting the finishing touches on “an exciting new apparel innovation platform” and “several football streetwear collections,” CEO Elliott Hill announced on a Sept. 30 earnings call. Coca-Cola FEMSA — the largest franchise bottler of Coca-Cola trademark beverages in the world, by sales volume — is finalizing World Cup marketing campaigns around Coke Zero.

A new study by think tank Planet Tracker and the Morgan Stanley Capital International (MSCI) Institute has found that FMCG companies with weak plastic reduction-related practices are at a higher risk of financial issues, including lawsuits, compliance costs, reputational damage, and potential share price declines The study found a significant accountability gap. More than half of companies in the packaged food sector (55%) have set no packaging-related targets whatsoever. In restaurants, that figure jumps to 72%. And even among those with some commitments, very few have developed comprehensive, company-wide strategies to address the issue.

Paul Bradley Carr and Sarah Lacy, a married pair who opened the Best Bookstore in Palm Springs in 2022, will open a second store in their other home city, San Francisco. To be dubbed the Best Bookstore in Union Square, the new shop will be part of an urban revitalization project, Vacant to Vibrant, launched by the nonprofit SF New Deal (SFND) and the San Francisco Office of Economic and Workforce Development (OEWD). V2V is a component of Mayor Daniel Lurie’s Heart of the City initiative, which so far has attracted more than $50 million in private sector investments. To encourage independent startups, SFND and OEWD award grants, offer technical support with permitting and red tape, and provide generous leasing arrangements worked out with property owners and managers. “To continue accelerating downtown’s comeback, we are prioritizing safe and clean streets, supporting small businesses, drawing new universities to San Francisco, and activating our public spaces with new parks and entertainment zones,” Mayor Lurie said

Walmart recently published its first catalog of home furniture and decor as a way to build demand ahead of the holiday season in a category that will be crucial in winning over more high-income shoppers. The catalog, published in August for the fall season, shows off products such as sofas, tables, appliances, rugs, pillows and blankets in the context of bedrooms, bathrooms and kitchens. The pages point readers to Walmart’s website, where they can shop for the pictured items through text and QR codes. It’s indicative of how Walmart is experimenting with new ways to convey its home business moving forward after its merchants have worked to broaden its assortment. The publication is a symbol both of the lasting utility of print catalogs as a marketing tool and of Walmart wanting to redefine itself as a retailer for both low- and high-income shoppers that delivers high-quality yet affordable products.

All 195 stores will close for the day, giving 14,000 employees a paid day to spend outdoors and continuing a movement that has inspired millions to rethink the start of the holiday season. In 2015, a simple question was asked at REI Co-op that would later spark a movement: What if we closed on Black Friday? Susan Viscon, now the co-op's Chief New Ventures and Impact Officer, was part of that conversation. “When we first decided to close our doors on Black Friday, it was a leap,” she said. “It meant missing one of the biggest sales days of the year so our employees could be outdoors with their families and friends. But that was the point. Choosing time outside was an act of care that reflected our values and who we are as a co-op.” What began as a single idea has become a legacy at the co-op. In 2022, REI made Opt Outside permanent, ensuring every employee continues to receive a paid day off to spend time outside.

A book chronicling the 250-year history of the U.S. postal system is now available for purchase. “Delivering for America: How the United States Postal Service Built a Nation” was written by James H. Bruns, a former director of the National Postal Museum. The book explores the integral role of USPS in American history, from its role in early colonial days to becoming a critical communication lifeline for our service members serving abroad, to future-facing innovations such as automated sorting machines and electric vehicles. The Postal Service was founded on July 26, 1775. As the nation grew bigger, the mail made it smaller, offering a way for people from Colonial-era cities in the Northeast to reach the limits of a frontier that was racing westward from the Appalachian Mountains to the Mississippi River, to the Golden Gate of California, up to the gold fields of Alaska, and across to the tropical shores of Hawaii. As the nation moved — from colony to country, from horses to rail, from air to space — the Postal Service has found ways to use every cutting-edge advance to deliver to Americans the words that help them understand themselves, each other, and their place in the world.

The USPS will not be implementing zone pricing for Marketing Mail and Outside County Periodicals in January. The USPS has released guidance regarding what they are likely to propose for the July 2026 round of rate hikes. Continued mill closings are leading to higher prices in the paper market. And the trucking industry is bracing for the potential impacts of the recent federal ruling limiting the eligibility of foreign nationals to obtain commercial driver licenses.