Ahlstrom, a global leader in fiber-based specialty materials, is proud to announce the launch of MasterTape® Cristal, a paper-based transparent tape backing to reduce plastic waste and promote a more sustainable future. Around 80% of the PSA (pressure-sensitive adhesive) packaging tape used in the world today is made of plastic. Ahlstrom is now introducing MasterTape® Cristal, a revolutionary transparent tape backing made entirely from renewable materials. It is ideal for a wide range of applications, from gift wrapping to packaging and office use, and it offers similar strength and transparency as traditional plastic tape, ensuring no compromise on quality. This innovative tape-backing solution is not only strong and versatile but also recyclable1 and suitable for compostability2, thus reducing plastic waste and environmental impact.

Tetra Pak aims to launch a paper straw that is suitable for its portion-sized carton packages before the end of the year, as part of a broader programme to help address the issue of plastic straw waste. Straws play an integral functional role on portion packages, but if not properly disposed of, they then become part of the plastics waste problem. The company has been working to encourage consumers to push straws “back in the pack” once empty, so they can be collected along with the rest of the package. Now, work is under way to develop a paper straw that is suitable for use on its portion-size carton packages. Click Read More below for additional information.

For the first time in its history, Fishers Gin (Fishers), a spirit inspired by the quaint coastal town of Aldeburgh, U.K., is available for purchase in an eye-catching tin that reflects the brand’s seaside origins and premium appeal. Known as the ‘Gin Distilled by the Sea,’ Fishers worked closely with Crown Aerosols & Promotional Packaging Europe to produce a design that captures the signature colors and netted style of its standard bottle. This cohesiveness ensured the new package remained true to the brand’s well-established identity. Fishers approached the design process with enthusiasm and a desire to push the envelope. The brand engaged Crown for its expert advice and guidance from the beginning of the project, having been inspired by its diverse and creative metal packaging portfolio. Using the concept of a white tin and fishnet look as a starting point, Crown’s design and in-house engineering team counselled Fishers on the overall style of the tin, as well as how to attain the best graphic results when printing on metal. Crown and Fishers collaborated on each detail of the gifting tin, testing different concepts and combinations until the tin achieved the desired premium look and feel.