November retail sales in the segments covered by Retail Dive grew 3.9% year over year to $284.8 billion, per numbers released Wednesday by the U.S. Commerce Department. The report was delayed by the government shutdown. E-commerce sales jumped 5.5% to $141.7 billion and the apparel category grew 7.4% to $30.8 billion during November. Meanwhile, the home sector declined 4% year over year and electronics was nearly flat. “Consumers are gloomy, but they are still spending,” Heather Long, chief economist at Navy Federal Credit Union, said in emailed comments. “The only areas they are pulling back in are home improvement, home furnishings and some electronics and appliances. Outside of those areas, consumers continue to spend and they are likely to keep that up in early 2026 as they receive larger-than-normal tax refunds.”

Amazon has big plans for the village of Orland Park, Ill. The Chicago suburb is proposed site of a retail development that the e-commerce giant wants to build on a 35-acre site, reported patch.com. The plan cleared its first hurdle this week when it was approved by Orland Park’s plan commission. It still needs to be approved by the village board of trustees who will meet on Jan. 19. The development includes a 229,000-sq. ft. building housing a retail store offering a wide range of products, including groceries and general merchandise, with a “limited” warehouse component to support on-site operation, according to the report. The plan also include multiple commercial outlets, six acres for open and landscaped space, and stormwater detention. If approved, the plan would be Amazon’s first foray into big-box retailing, putting it in direct brick-and-mortar competition with the likes of Walmart’s supercenters and Costco.

Aldi has big expansion plans for 2026 as it celebrates 50 years in the United States. The discount grocery giant plans to open more than 180 new stores across 31 states this year, pushing it closer to its goal of 3,200 stores by the end of 2028. It also announced plans to open three new distribution centers within the next three years. As part of its 2026 expansion, Aldi will enter two new states, Maine and Colorado. It also will grow its footprint in fast-growing metro areas such as Phoenix and Las Vegas.

ix years ago, independent technology analyst Ben Thompson, who authors the Stratechery newsletter, wrote, “Everyone in commerce is, whether they realize it or not, in the Anti-Amazon Alliance.” At the time, he was describing how retailers and tech companies were increasingly banding together to give merchants and shoppers ways to sell and buy online without relying entirely on Amazon. Today, it also captures Walmart’s latest push into artificial intelligence, as the retailer leans into partnerships, while its biggest rival, Amazon, takes a more closed approach. On Sunday, Walmart and Google announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini. Customers will be able to search for products, assemble a basket and check out directly within the chat interface using Google Pay. The partnership, unveiled during a keynote speech at the National Retail Federation’s Big Show industry conference in New York at the Javits Center, will utilize Walmart’s and Sam’s Club’s product selections, pricing and delivery capabilities. The companies said the experience will initially roll out in the U.S., though a launch date was not shared, and then expand internationally.

Walmart will expand its drone delivery coverage with Wing to 150 U.S. stores over the next year, reaching more than 40 million potential customers near those locations, the companies announced Sunday. The partnership will continue to scale further, with plans for the drone delivery service to cover over 270 Walmart locations in 2027. Walmart has roughly 4,600 U.S. store locations overall. The expansion plans include stores in Los Angeles, St. Louis, Cincinnati and Miami, with other locations to be announced at a later date. “The question is no longer if Wing and Walmart will deliver to your city, it’s when,” the announcement said.

Following “chronic uncertainty” from increased U.S. tariffs in 2025, the impact on cargo imports in 2026 is likely to still be affected by trade policy. That’s according to the latest “Global Port Tracker,” which is produced for the National Retail Federation by Hackett Associates. “As 2026 begins, we see a world increasingly focused on protecting domestic industries and addressing perceived trade imbalances,” Hackett said. “This approach has raised questions about the future of free trade and international economic cooperation.”

Apparel and footwear brands are skating into the spotlight at this year’s Winter Olympics and Paralympics in Italy — and they’re determined to nab a win in one of the world’s leading fashion hubs. As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike. EA7 Emporio Armani, Ralph Lauren and Lululemon are designing uniforms for Team Italy, Team U.S.A. and Team Canada, respectively. Salomon is providing jackets and boots for 18,000 volunteers at the Olympics and Paralympics. Pajama brand Dagsmejan is partnering with the Swiss National Ice Hockey Team and providing athletes with sleepwear and eye masks. And, earlier in January, J.Crew and Skims each revealed apparel lifestyle collections — the former, with U.S. Ski & Snowboard, and the latter, with Team U.S.A.

For the second consecutive year, unit sales of print books were up at outlets that report to Circana BookScan, hitting 762.4 million in 2025. That marks a 0.3% increase over 2024, which in turn saw sales grow 0.5% over 2023. Since sales peaked in 2021 at 839.7 million copies, they have settled at levels higher than before the pandemic, though not as high as many publishers had hoped.

Five generations now share the workplace, but one is redefining how ideas are expressed, how information flows, and how teams come together. Gen Z – the generation fluent in stories, memes, and visual language – has entered the workforce with expectations that look very different from the systems many businesses are still operating with. In our latest State of Visual Communication Report, we uncovered a clear generational shift when it comes to the world of work. 91% of Gen Z believe visuals communicate ideas better than text, yet nearly half of organizations still rely on text-heavy processes and outdated tools. The result is a widening gap between the fastest-growing segment of the workforce and the environments they’re stepping into, and it’s a strategic challenge business leaders are not prepared for.

Consumers started the new year feeling a bit more optimistic about the economy. Consumer sentiment rose 2.1% to 54.0 in early January, its highest level this month since September 2025, although it remains at historically low levels, according to the University of Michigan’s Consumer Sentiment Index’s preliminary findings for January. The January reading marked the second straight month the index improved. “All told, while consumers perceived some modest improvement in the economy over the past two months, their sentiment remains nearly 25% below last January’s reading,” said Joanne Hsu, director, surveys of consumers, University of Michigan. “They continue to be focused primarily on kitchen table issues, like high prices and softening labor markets.”

A lot of ink has been spilled over the years about the critical role paper selection plays in direct mail marketing campaigns. This blog post isn’t about that. For one thing, it’s a big subject that deserves entire webinars, conference sessions, and content pieces. And samples, lots of them! So size, weight, finishes, sustainability, and of course, budget will have to wait. For another, I want to talk more broadly about recognizing how paper can be sustainable as well as inspiring. As something of a papertarian, I know how paper can fire up the imaginations of marketers, creators, and consumers everywhere. But up until a few years ago, I didn’t know much about the positive story about paper as a renewable resource. Sure, I recycled as much as possible personally, but there was so much I had to learn When the Paper + Packaging Board was established, I started to follow its promotional campaigns. I especially liked “How Life Unfolds,” which offered information and guidance to the public about paper and packaging usage and recycling. The video ads were especially effective in providing ideas for recycling everything from pet food bags to mail. And the Faces of the Forest series gave quick profiles about people in forest management at ground level. That’s a perspective often missed in discussions about sustainability. I’ve written previously about the Temple University studies about how advertising is more effective on paper compared to digital channels, often making it a smart choice. Combined with more awareness about innovations in paper vs. plastic (and its environmental impact), it became more apparent to me that paper is a responsible choice as well.

Adobe released online shopping data for the 2025 holiday season, covering the period from Nov. 1 through Dec. 31, 2025. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Consumers spent $257.8 billion online from Nov. 1 to Dec. 31, up 6.8% year-over-year (YoY) and setting a new record for e-commerce. 25 days saw consumers spend more than $4 billion in a single day (a significant jump from 18 days in 2024). Mobile shopping hit a new milestone, with the majority of online transactions (56.4%) taking place through a smartphone this season (up from 54.5% in 2024); Mobile shopping was highest on Christmas Day (Dec. 25), driving 66.5% of online sales (vs. 65% in 2024), followed by Thanksgiving Day (Nov. 27) at 61.6% mobile share (vs. 59.3% in 2024)

Will protein fatigue hit in 2026? Just as big food makers like General Mills and PepsiCo are catching up to the high-protein trend with products like protein-packed Cheerios and Propel water, a sense of protein fatigue is setting in. In 2025, a number of beloved American classics got injected with a dose of protein. Kellanova rolled out its line of protein Pop-Tarts in November, taking inspiration from challenger Legendary Foods, which helped popularize gluten-free and keto-friendly toaster pastries. The new Pop-Tarts offer 10 grams of protein per serving and come in flavors like strawberry, blueberry and brown sugar cinnamon. Not to be outdone, Doritos protein chips are coming to shelves in 2026. From a sales perspective, there are few signs that protein mania is slowing down. But on social media, some brands and consumers are starting to poke fun at the onslaught of protein-filled products. Sweetgreen, for example, ran a social media campaign last year making fun of items like protein popcorn and protein cold foam, while calling out the amount of protein that Sweetgreen offers through “real nourishment.”

[Portland, OR, Jan 6, 2026] – Building on the success and impactful research of the Paper and Packaging Board (P+PB), Two Sides North America (TSNA) will step up to take the lead in promoting positive and environmentally-focused messaging for the sector. TSNA and the Love Paper Campaign will continue championing the story of sustainability, innovation, and the essential role of paper products and packaging materials.  “As stewards of sustainability messaging for the industry, Two Sides North America is proud to carry forward the foundational work done by the Paper + Packaging Board,” said Jules Van Sant, Executive Director of Two Sides North America. “We are committed to leveraging their extensive research and data to inform consumers and stakeholders about the renewable, recyclable, and essential qualities of paper.”  “The Paper + Packaging Board consumer sustainability program was recently discontinued, passing its sustainability mantle to Two Sides North America,” states Mary Anne Hansan, President of the Paper + Packaging Board.

The Home Depot’s supply chain has come a long way since 2017. Eight years ago, the home improvement retailer outlined a vision for a two-day parcel delivery network focused on placing inventory close to the end customer, Jordan Broggi, executive vice president of customer experience and president of online, said at an investor and analyst conference in early December. But Home Depot has managed to sail past two-day shipping speeds since then — 55% of its deliveries for in-stock SKUs today are made either the same day or the next day, more than triple its 2022 amount, per a company presentation. Powering Home Depot’s acceleration are nearly 200 facilities the retailer has added over the past eight years to fill various roles in its supply chain, according to Broggi.

The 1+3 Rule: Why Commenting Always Beats Posting There is a fundamental misunderstanding in our industry about how visibility works. Most sales reps think they need to post content constantly to be seen. While posting is important, it is actually the least efficient way to grow a following from scratch. If you have 500 connections and you post a photo of a new brochure, maybe 50 people see it. If you comment on a post made by a marketing influencer with 50,000 followers, thousands of people could see your name and headline. The Math of Engagement: You need to adopt the 1+3 rule as your baseline minimum. For every single piece of content you post to your own feed, you must comment on at least three posts from others. This ensures that you are giving more to the platform than you are taking. However, if you really want to drive growth, you need to scale this up. The top performers I know in this space are not stopping at three. They are commenting 20 or 30 times a day.

Holiday spending took a toll on many Americans, with a large number taking on some debt to afford gifts. Over one-third (37%) of consumers racked up holiday debt this holiday season, averaging $1,223, according to recent data from LendingTree. This figure is up from $1,181 last year and the highest since 2022. Nearly half (48%) of parents with children under 18 years old borrowed to cover the holidays, taking on an average of $1,324 in debt. Among those who took on debt this holiday season, four-in-10 (41%) said they are still working on paying off last year’s bills. Overall, nearly six-in-10 (59%) of consumers with holiday debt this season said they are “stressed about it,” while 47% regret spending as much as they did. This was more common among parents of young kids (52%).