A bottle the size of a grain of rice holds a single drop of beer. Capped and labeled, it raises two big questions: How? Why? According to Casper Danielsson, head of communications at Carlsberg Sweden, the miniature bottle is more than a novelty — it’s a statement on responsible drinking. “The world’s smallest beer holds only one-twentieth of a milliliter and is so small that it’s easy to miss. But the message is much bigger: we want to remind people of the importance of drinking responsibly.” Danielsson emphasizes that the bottle and images are real and not AI-generated. “It’s the product of craftsmanship, innovation, and a close collaboration between us and several experts.” The project soon drew attention from the design and packaging community. Vicki Strull, President of Vicki Strull Design, posted enthusiastically about the development on LinkedIn, noting, “It's just so darn CUTE! Admittedly, it's a gimmick and completely impractical, but as a packaging designer, I can't help but love it!”

Inflation is expected to account for much of the increase, according to a new report from Bain & Company. U.S. retail sales during November and December are forecast to grow 4.5% year over year and top $1 trillion for the first time, according to a Thursday release from Bain & Company. Inflation will account for over half of the nominal rise in sales, per the report.  While in-store retail sales are expected to grow 2.5%, online sales are expected to rise 9% year over year, according to Bain’s findings based on a survey of over 1,100 consumers.

Barnes & Noble is continuing its post-pandemic success as it continues to attract store visits while planning to grow its footprint. From January to August of this year, the bookstore giant saw visits increase notably compared to the year prior, according to a recent report from retailer foot traffic data firm Placer.ai. Year-over-year increases were the highest in January (15.5%), May (10.2%), April (9.8%) and March (9.4%). With the exception of February, visits per location also increased year over year each month. Placer.ai highlighted the fact that Barnes & Noble is not only planning to open new stores this year, but it has also made key acquisitions of smaller, independent bookstore chains. Barnes & Noble first acquired Colorado chain Tattered Cover in 2023, and acquired California-based Books Inc. just last month. Location analytics reveal meaningful differences in customer behavior at Barnes & Noble and Books Inc. At a Barnes & Noble in Redwood City, Calif., 65.1% of visitors stayed more than 15 minutes, compared to 57.2% at a Books Inc. just 5.5 miles away in Palo Alto. Placer.ai says that longer visits reflect the success of Barnes & Noble’s experiential approach – stores designed not just for quick purchases, but for browsing, discovery and lingering.