100 tree planters, 60 minutes, over 53,000 seedlings planted. It takes a great team to break a world record and that is what the J.D. Irving, Limited (JDI) crew did near Sussex on May 20th, 2015. The previous Guinness World Record of trees planted in one hour was set in 2012 in India where 40,000 trees were planted.

“Biomass” isn't a word most people know. But this renewable, cost effective fuel is becoming increasingly important to our planet. It helps reduce our dependence on fossil fuels and curtail the demand for purchased electricity while lowering greenhouse gas emissions. What is biomass? It's fuel from organic materials. The woody biomass GP uses comes mainly from tree waste, such as bark, wood residues and by-products from pulping wood fiber. And it makes up more than 50 percent of the energy we use to run our plants and mills. As whole trees come into sites such as our Alabama River Cellulose (ARC) facility near Monroeville, Alabama, bark is removed from logs before they go into the chipper. The dissolved lignin (black liquor) is later removed leaving behind the cellulose fibers. The bark and the black liquor are then used as biomass fuel. Click Read More bellow for additional information.

Generation Z and Millennial consumers are more likely to pay a premium for products that are legitimately sustainable in some way, from materials to packaging to delivery. The third annual Consumer Sustainability Survey from Blue Yonder, a digital supply chain platform, confirms that sustainability remains a priority for all consumers. However, younger shoppers are more definitive and consistent in their choices, with 85% of Gen Z and 84% of Millennials reporting that sustainability considerations are important to them. “It’s especially promising that so many respondents are willing to spend more for sustainable products, given that price concerns, exacerbated by the ongoing challenge of inflation, have marked conversations around consumer behavior over the last year,” said Saskia van Gendt, Blue Yonder’s chief sustainability officer, in a statement.