2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about “the new normal,” but what exactly does that mean to retailers and direct marketers? Let’s take a walk into the future and see what it looks like. Actually, we're living the future now. Several of our clients cut circulation in early 2020 in light of the advancing pandemic. They reduced their marketing efforts in anticipation of what was to come. It was the logical action to take, but for many consumer mailers, it was the wrong thing to do at the time. Revenues increased unexpectedly and remain strong today. Trips to retail stores reduced by at least half, and consumers went online to order gifts, apparel, home furnishings, food and other products. COVID changed the way we shop. It also leapfrogged us into the future. From a marketing standpoint, 2020 looks more like what we would have expected five years from now. read more at source: https://www.mytotalretail.com/post/catalog-and-digital-marketing-the-future-is-here-now/

Each holiday season is a delight. There’s the joy of sending gifts, the exhilaration of receiving one, and the excitement of connecting with family and friends. Every year, the U.S. Postal Service makes that a reality, serving a critical role in keeping traditions and connections alive. This year that role feels even more meaningful as we celebrate our 250th anniversary with a holiday marketing campaign we call Delivering Since 1775. For 250 years, peace of mind has been at the heart of USPS, especially during the busy holiday season. Whether it’s a handwritten card, a long-awaited package or a last-minute gift, our role has always been to deliver more than mail. We deliver reassurance, connection and trust.

The European Parliament has today voted to approve an amendment to the EU Deforestation Regulations (EUDR) to remove all printed products from the scope of the regulations, including books, journals, newspapers and magazines. The amendment passed with 449 votes in favour, 202 against. This will now need to be agreed between the Parliament, Council and Commission in December.