Today, most marketers don’t have print quality problems with vendors. The ink-on-paper product looks fine. But more of your prospects DO have visibility problems. They DO have cut-through-the-noise problems. They DO have a get-noticed-and-remembered problem. And guess what? Print just happens to be an excellent solution. Even so, the odds are pretty good that your competitors are still walking into meetings talking about color matching and on-time delivery. At this point, these are table stakes, not reasons to change vendors. To make the sale, you need focus on what marketers truly need now: A partner who understands how to make them stand out. The Real Problem Hiding Behind "We Don't Do Print" When a marketing director says, “We don’t really do print anymore,” what they’re often really saying is they don’t realize how strategic, creative, and measurable print can be today

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The Association of National Advertisers is urging House Republicans to endorse a nationwide opt-out privacy standard that would override state laws, arguing that a federal law would lower costs for businesses. A national standard “would help alleviate the substantial compliance burden imposed on businesses, eliminate confusion that may arise due to potentially conflicting state standards, retain well-functioning sectoral safeguards, and help small and startup businesses continue to offer innovative services in a competitive online marketplace,” the Association of National Advertisers writes in comments sent Monday to the House Energy and Commerce Committee's Privacy Working Group.