U.S. retail sales up 2% to start 2026
Consumers are continuing to spend so far this year despite ongoing financial pressures.
New data from Circana shows that total U.S. retail sales revenue, across discretionary general merchandise, retail food and beverage, and non-edible consumer packaged goods, is up 2% year over year for the first 10 weeks of 2026. Circana noted that the data shows consumers are changing their behaviors instead of cutting back spending all together.