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Why Catalogers Should Lean into Their “Non Billionaire, Non Big Box” Superpower

As Amazon, Walmart, and Target race to out‑discount one another during summer deal season, Etsy has taken a very different approach. Instead of trying to beat the giants at their own game, Etsy launched its cheeky, defiant “Shop Other Jeffs” campaign — a celebration of the thousands of non‑billionaire sellers named Jeff who make pottery, lighting, furniture, and handcrafted goods across the country.

As noted by Retail Dive, the message is simple and sharp: there’s more than one Jeff worth shopping from. And more importantly, there’s more than one way to win in retail.

For catalogers, this campaign could serve as a blueprint. Read more here-Why Catalogers Should Lean into Their “Non Billionaire, Non Big Box” Superpower – The Dingley Press

Why Catalogers Should Lean into Their “Non Billionaire, Non Big Box” Superpower – The Dingley Press

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