Catalogs are a tried-and-true instrument in a marketer’s toolbox delivering an in-depth product experience right to any home or office door. With the rise of the digital age, many thought that e-commerce would supplant catalogs, but the opposite has been true. Catalogs continue to hold their own as a marketing channel operating steadily alongside its digital brethren. Catalogs originated as a method to communicate product availability and highlight new goods. Now a company’s website functions in the same capacity and in real-time. Catalogs of today have evolved to serve as a means of inspiration, allowing consumers to visualize products in real-life situations with thoughtful detail and narratives. They also allow brands more room to tell their story and gain consumer trust. This can occur because, unlike the more frenzied pace of online shopping, catalog readers spend between 15 minutes to 30 minutes turning the pages and catalogs are retained for several weeks as a reminder to place an order, shop online, or visit a store. The staying power of catalogs owes itself in part to online shopping, as the two have formed a symbiotic relationship. A printed catalog allows companies to bridge the physical and digital marketing space that can still be targeted and measured.

Canadians got a big surprise late Thursday afternoon, when the union representing Canada's postal workers suddenly called for a nationwide strike.  The move came hours after the federal government announced major reforms to Canada Post, instructing the Crown corporation to end home delivery and close some rural mail outlets.  Canada Post lost $448 million before tax in the first half of 2025, following a loss before tax of $30 million in the first half of 2024. Why did this happen? The union representing 55,000 postal workers says it was caught off-guard by the government's changes and argued Canada Post and the government are creating the conditions that drive down demand for its letter and parcel services. Canada Post workers do not currently have a collective agreement. They've been in contract talks for almost two years over issues like wages and part-time workers, while the postal service keeps incurring significant financial losses. Earlier this month, the union rejected the government's offer of a 13 per cent pay increase, saying it fell short of the union's demand for 19 per cent. While CUPW said it was willing to work with Canada Post to allow weekend delivery and the addition of part-time workers, it said the corporation walked away from the negotiating table. What happens to my mail now? Canada Post said in a statement that no mail or parcels will be processed or delivered during the strike, and service guarantees for items already in the mail are suspended.  "No new items will be accepted until the national disruption is over," it wrote.

When I convinced my bosses at Wirecutter to spend over $700 on a 450-pound, 6-foot-tall cardboard box filled with hundreds of mystery products that had been returned to Amazon and other retailers, I assumed that what we’d find inside would be a revealing snapshot of what shopping looks like today. Anyone can buy these pallets stuffed with discarded products. For months, I’d watched content creators on social media giggle in excitement as they’d pull packages one by one from their own surprise boxes and rip them open, ceremoniously revealing a bevy of weird and wonderful items. Secondary sales were worth an estimated $846 billion in the US in 2024, up from $297 billion in 2008, according to Zac Rogers, PhD, associate professor of supply-chain management at Colorado State University, who told me that those figures are probably conservative. Quick-and-easy returns are a benefit of shopping at giant corporate retailers, and people take advantage of return policies liberally. An estimated 15.8% of sales, worth around $849.9 billion, will be returned in 2025, according to data from a joint study done by the National Retail Federation and the UPS-owned company Happy Returns.