Consumers are continuing to spend so far this year despite ongoing financial pressures. New data from Circana shows that total U.S. retail sales revenue, across discretionary general merchandise, retail food and beverage, and non-edible consumer packaged goods, is up 2% year over year for the first 10 weeks of 2026. Circana noted that the data shows consumers are changing their behaviors instead of cutting back spending all together.

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For Advertising Week New York, Meta has introduced generative AI ad tools designed to help advertisers capitalize on changing user behavior across Facebook and Instagram; according to the tech giant, 60% of users' time on both platforms are now spent watching videos. Due to “advertiser demand” and promising adoption of the company’s recent Image Expansion tool, Meta is unveiling a Video Expansion feature, which will automatically let advertisers adjust video creative assets by “generating unseen pixels in each video frame to expand the aspect ratio.”