Four retailers ranked among the top 10 companies in an annual survey of  the 100 brands that Americans feel best embody the value of “patriotism." Levi Strauss & Co., took the fourth spot in brand loyalty and consumer engagement research consultancy Brand Keys' 25th annual “Most Patriotic Brands” survey. Amazon came in sixth, with Walmart and Ralph Lauren taking the seventh and ninth spots respectively. Jeep once again took the top spot. (See end of article for a list of top 20 brands, and all the retailers that cracked the top 100.) For 2026, the top 20 "most patriotic" brands were: Jeep Coca-Cola Ford Levi Strauss Disney Amazon Walmart Hershey’s Ralph Lauren Weather Tech Harley Davidson ChatGPT Apple American Express Gillette McDonald’s Wranger Jack Daniels Dunkin’ KFC

Email teams may be on the spot--along with everyone else--if ecommerce campaigns lead to fraudulent transactions that hit the bottom line. The LexisNexis Fraud Multiplier estimates that for every $1 lost to fraudulent transactions, U.S. merchants lose an average of $3.75—a 19.8% increase since 2019. Canadian firms lost $3.19, an 11% rise from the $2.87 seen in early 2020. And those apparently are firms with some protections in place.

Amazon is strategically expanding the number of wildfire relief items it stores in its dedicated response hub. The online giant opened its first Wildfire Relief Hub, located in the San Bernadino Valley two hours east of Los Angeles, in 2024. Initially stocked with more than 6,000 essential items — as well as its logistics infrastructure and technology, the hub delivered needed items to first responders, non-profit partners and humanitarian relief agencies on the ground in Los Angeles during the January 2025 wildfires that struck the city. Now, Amazon is storing approximately 20,000 wildfire relief items at the hub — over three times more than when it opened. These include air filters, masks, fire-safe rubber boots, respirators, hydration packets, neck gaiters, specialized gloves, and trauma kits. In addition, the hub stocks approximately 200,000 general relief items, such as diapers, toiletries and medical devices.