Celebrating 10 million trees planted through One Print, One Tree
When we launched Canva Print, we wanted every order to make a positive impact. Through our One Print, One Tree initiative, we’ve now planted over 10 million trees – restoring landscapes, supporting communities, and helping build climate resilience around the world.
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Google Delays Phasing Out Cookies In Chrome Until 2024 (mediapost.com)
Google said in a statement that it will once again delay the replacement of third-party cookies -- a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog post that advertisers need more time to transition to Google’s cookie replacement. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” Chavez wrote. “This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions.” The idea is to expand testing for the Privacy Sandbox APIs before Google disables third-party cookies in Chrome.
New global research: Printed magazine advertising leaves people feeling happier than any other advertising medium
A new global report from global media association FIPP and UPM Communication Papers shows that printed magazine advertising outperforms social media and influencer advertising in trust, relevance and happiness. The underlying study is the most extensive research into print advertising conducted in over five years.
“This report is absolute gold dust for anyone who needs to make the case for print advertising. It brings together fresh evidence of the trust, attention and commercial impact that magazines deliver, giving publishers a stronger foundation for conversations with advertisers. Our goal is to help publishers move beyond defending print and start making a confident case for the value it brings to the media mix. Print has a powerful story to tell, and this report gives our industry the evidence to tell it,” said FIPP CEO Alastair Lewis.
Print is the happiest medium
The key findings show that magazine advertising is more trusted, feels more relevant and makes people happier than social media and influencer advertising.