Secondhand shopping has become commonplace for Americans as inflation and tariffs have increased the price of goods and the stigma around it has faded. The overwhelming majority (93%) of Americans bought a secondhand item in the past year, while over half (54%) have sold a secondhand item, revealed mobile marketplace OfferUp’s "2025 Recommerce Report." The U.S. re-commerce market is projected to grow 34% by 2030, reaching a valuation of $306.5 billion, accounting for 8% of total retail spending, the report said. In other findings, while apparel often dominates the resale conversation, it represents only 25% of the resale market, a small fraction of the $200 billion-plus multi-category U.S. recommerce economy. A majority (70%) of Americans say the stigma around secondhand shopping has lessened over the past year. OfferUp says the shift has been driven by a growing focus on sustainability and reducing waste (56%), the popularity of sharing secondhand finds with friends and family (53%), and the ease of using apps to browse, buy and sell (49%).

Imports at major U.S. container ports are expected to remain below prior year levels for the first half of 2026. U.S. ports covered by Global Port Tracker handled 2.08 million twenty-foot equivalent units (TEUs) — one 20-foot container or its equivalent — in January 2026, although the ports of New York/New Jersey and Miami have not yet reported their data. That was up 3.8% from December 2025 but down 6.4% year over year. Hackett Associates founder Ben Hackett said it is too soon to gauge the impact of the conflict in Iran on import cargo volume. "The immediate impact on containerized traffic to the United States is not likely to be substantial since little U.S.-bound container cargo is sourced from the region," Hackett said. "While it is too early to measure in the monthly data, increasing oil and gasoline prices will inevitably drive structural inflation if the conflict persists. That, in turn, could squeeze consumer discretionary spending and U.S. manufacturing, and ultimately drive down import volumes in the longer term."

Hearst Magazines, the world’s largest lifestyle publisher, announced the launch of AURA, a revolutionary, first-party ad targeting tool that utilizes proprietary AI-enabled technology and multi-dimensional contextual, behavioral and commerce signals to connect advertisers to their most valuable and engaged customers at scale. The announcement was made by Hearst Magazines President Debi Chirichella and Global Chief Revenue Officer Lisa Ryan Howard. AURA analyzes and activates Hearst’s broad and deep portfolio of first-party data and hundreds of millions of purchase actions from Hearst’s 145 million monthly visitors across its portfolio of more than 25 U.S. brands. The next-gen tool — which leverages a new, proprietary content taxonomy and sophisticated AI — provides a more comprehensive picture of a user than ever before and makes predictive and informed decisions about which ads to serve. The tool will expand globally across Hearst’s 50 brands and 300 million users in late 2024.