125 Wines, Six Days of Tastings: How Sam’s Club Found Its New Napa Valley Cabernet Sauvignon
Sam’s Club set out to answer a tough question: Could it offer members a Cabernet Sauvignon from Napa Valley, one of the world’s most celebrated wine regions, for about $10*? It took 125 submissions and six days of blind tastings to find out.
The process was led by Elliott Schaum, a certified sommelier through the Court of Master Sommeliers who leads a team of wine and spirits merchants at Sam’s Club. We talked with him about how a wine earns its spot on the shelf, how we listen to members about their preferences, and why he thinks this Napa Valley Cabernet is special.
125 Wines, Six Days of Tastings: How Sam’s Club Found Its New Napa Valley Cabernet Sauvignon