Through large investments in new technology and new logistics planning and execution, the U.S. Postal Service (USPS) significantly improved its delivery performance during this past holiday season. Mail items and packages were delivered within 2.5 days on average (16 billion in volume), compared to 2.8 days during the same period last year (Nov. 15 – Jan. 9). On-time delivery scores were higher virtually across the board, with the best scores being in its last mile Destination Delivery Units (DDU). “Customers entrusted us with billions of letters, cards, and packages, and we delivered—faster than last year and with strong consistency across the network,” said Deputy Postmaster General, Chief Operating Officer, and Chief Human Resources Officer Doug Tulino.

That's right! Sign up for NEMOA's Fall Summit in Boston Harbor, MA and save 15% by using our code: BRD15. You'll join J.Schmid President & CCO Brent Niemuth as he delivers a keynote session on Messaging That Matters: Creating Powerful Content Across Channels. But that's not all! In addition to the Keynote Address, Brent will lead a hands-on workshop with Cindy Marshall, Founder & CEO of SHINE Strategy and Jason Baer, VP Sales & Marketing of Vermont Teddy Bear. This interactive session will explore the latest trends in Print Marketing. It's perfect for marketers who want to do a deep-dive into Strategic Planning, Merchandising, Creative & Messaging, Formats, and Circulation. Space is limited so register now! If you're not already familiar with NEMOA, here's what you need to know: • It's the only summit for true omnichannel marketers, helping brands harness the power of print in the marketing mix. • The thought-provoking discussions and enriching sessions are 100% guaranteed to drive actionable insights. Register at: https://nemoaevent.org/?utm_source=marketo&utm_medium=NEMOA&utm_campaign=website

Google this week began testing its controversial cookie-less tracking and targeting system, which relies on placing Chrome users into audience segments based on their web-browsing history, and then transmitting data about those segments directly to publishers. The company has enrolled “a small percentage” of users in the United States and other countries in tests of its new, so-called "Federated Learning of Cohorts." The only way for people to opt out of the tests is by disabling third-party cookies in the Chrome settings -- though Google plans to offer an opt-out control in April.