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Xerox Unveils New Brand Identity

Xerox introduced a new logo and brand identity in a LinkedIn post last week, describing the move as “the next phase” of the company and a foundation for what comes next.

The refreshed brand reflects the combined strengths of Xerox and Lexmark, following Xerox’s recent acquisition of that company, and “reinforces our commitment to delivering greater value, expanded capabilities, and stronger outcomes for our clients and partners,” the announcement said.

Xerox Unveils New Brand Identity

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