Paper Clips

Mondelēz Shifts 115 Cookie Products From PET to Paper Trays

The European conversion spans eight brands and more than 25 markets and is expected to eliminate roughly 2,200 tons of virgin plastic annually.

Mondelēz International has completed the replacement of rigid PET trays with FSC-certified paper trays across its flagship European cookie range, extending paper packaging across a large portion of its biscuit portfolio.

Explains Olivier Kintzig, biscuits packaging director, Europe, at Mondelēz International, “Replacing rigid plastic with paper across 115 products, 8 brands, and 25 European markets in a matter of months required rethinking every layer of our packaging, from tray design to logistics. The result speaks for itself: approximately 2,200 tons of virgin plastic per year, representing approximately 80% reduction. As packaging professionals, this is exactly the kind of bold, systemic change we exist to deliver.”

Mondelēz Replaces 115 Cookie Products With Paper Trays | Packaging World

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