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High-protein holiday treats are here

Not even the holiday season is immune to the high-protein craze.

As the festive season approaches, brands and major retailers are reshaping their offerings to cater to increasingly health-conscious consumers. Driven by the ongoing high-protein trend and the rapid rise of GLP-1 medications, retailers like Target are expanding their holiday assortments to include seasonal, wellness-focused treats that double as cozy indulgences. From stocking stuffers to indulgent flavors like cookie butter and peppermint bark, high-protein and better-for-you foods are taking up more shelf space this November and December.

High-protein holiday treats are here

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