What don’t people realize about branding? How has branding changed over the years? And what makes a BrandQuest with Brent Niemuth so special? Hear the answers firsthand as J.Schmid President and CCO, Brent Niemuth answers burning questions about branding from VP Account Strategy, Lauren Ackerman. see more at: https://www.jschmid.com/blog/brand-lounge-3-branding-isnt-one-time/

Postmaster General David Steiner identified three growth priorities for the agency after it posted weaker results for its package shipping products in Q1. The last-mile bid portal is just one step the Postal Service is taking under Steiner to improve its ailing financial performance. The postmaster general flagged three areas he sees as growth priorities for the agency: Finding and enhancing strategic partnerships that expand reach, volume and relevance. Bolstering flagship products that improve service and reliability with “improvements that customers can really feel.” Leveraging first-mile assets and capabilities such as volume collection and returns to “capture value earlier in the pipeline.”

Monday, Sept 14, 2020 Attend as our guest for FREE: Use code GUEST20 We’re all trying to sell something to someone. We have a great product, a great service, or a can’t-miss promotion that we want people to know about. We’ve decided to reach them through direct mail. But what should we say? What do we show? How do we stand out from all the other messages in the mailbox? And how do we do it in a matter of seconds? A smart strategy, a great mailing list and a stellar offer don’t mean anything if your creative execution is weak. There are certain creative secrets that have been proven through neuroscience that will increase the likelihood of your direct mail piece getting noticed and driving your customers to action. Simply following these four powerful recommendations will increase your chances of success. Good creative matters. Find out the secrets of how to do it. register at: https://www.ana.net/membersconference/register/id/MOC-SEP20E5