Both Digital Commerce 360 and the National Retail Federation use 2024 sales as a starting point in their criteria for determining the top 10 U.S. retailers in 2025. Determining who the top 10 U.S. retailers are in 2025 depends on the criteria being used to compare them. After all, retailers sell in different ways through different channels. However, looking at retailers who rank based on annual global ecommerce sales, as well as by total domestic retail sales, shows just how vital online sales are to some of the industry’s most recognizable brands.

Jimmy Zollo, the co-founder of Joe & Bella, thought India could be a viable alternative for the online retailer’s China-made socks. The company explored moving production there, drawn by lower costs and a perception that the country was politically “safe” from steep taxes enacted by the Trump administration. “Pricing seemed great,” Zollo said. “We actually were probably, in the next few weeks, planning on getting a few prototypes made to see if the quality hit our standard levels.” Then came the tariff news. With little warning, the Trump administration doubled duties on Indian imports to 50%, up from 25%, as part of a push to curtail the country’s purchase of Russian oil. The new rate is scheduled to go into effect on Aug. 27. The higher rate, combined with manufacturing timelines in India that were five times longer than those offered by Joe & Bella’s existing partners in China, quickly erased any potential savings.  The company scrapped its India tests. Although Joe & Bella previously manufactured some goods in Vietnam, the company has now consolidated all manufacturing back to China — for simplicity’s sake, according to Zollo. “Anyone could get hit at any time for any reason,” he said. “Sometimes the safest move is just to stay put.”

Early bird pricing for Paper Meets LIVE! 2026 ends March 13. This premier paper industry networking event focuses on programming and networking that will enhance and grow business relationships among our member business partners and facilitate important discussions on the unique challenges and opportunities of the U.S. paper products industry. Paper Meets LIVE! 2026, taking place May 12-14 at the Opal Sands Resort in Clearwater Beach, Florida, is co-hosted by the American Forest & Paper Association (AF&PA) and National Paper Trade Association (NPTA).