Crafting memorable creative that will compel and delight an audience is likely the most challenging task in the campaign process. Without a creative, brand-right theme, the campaign won’t get traction and meet objectives. That said, coordinating and executing the big idea is just as important. If the campaign isn’t organized and executed well the investment will be wasted. Here are the five essential steps for getting a marketing campaign off the ground: https://www.jschmid.com/blog/campaign-building-blocks-coordinate-your-campaign/

Brands preparing for the end of the third-party cookie see one possible solution in email, judging by “Life after the third-party cookie,” a study by Lytics, done in conjunction with Sapio. Of the companies polled, 51% plan to spend more on email, and many see first-party data as critical to this effort. In general, 92% say first-party data is more important than ever. The most popular ways of using first-party data are to: *Create personalized content on websites — 56% *Predict customer behavior — 54% *Create more personalized emails — 48%. Almost half believe the end of third-party cookies will have a great impact on their marketing ROI. This includes 55% of financial-services marketers; 46% of beauty brands, 54% of media companies and 57%. of advertisers with budgets between $10 and $20 million.

As we come out of lock-down, more opportunities for businesses are emerging and it’s important for marketers to seize them. Direct mail is perfect for doing that as it can build more personal connections with the people who value your brand. It’s a topic we recently spoke about in our article ‘Direct mail provides opportunity for brands to cut through the noise‘. Mail is highly targeted and has a format which enables a longer narrative, perfect for sparking conversations. People like receiving, sharing and discussing it. And it is measurable – so you can track and optimise your campaigns.