Vermont lawmakers early Saturday morning passed a comprehensive privacy bill that would limit the amount of data that companies can collect, impose restrictions on online ad targeting, and allow consumers to bring private lawsuits in some circumstances. If enacted, the bill would require companies to enable consumers to opt out of targeted advertising -- meaning ads served based on non-sensitive data collected across distinctly branded sites or apps. The measure also would explicitly obligate companies to honor opt-outs made through mechanisms like the Global Privacy Control, which transmits opt-out requests to every site consumers visit.

Retail executives are concerned about supply chain shocks, inventory management and frontline worker morale ahead of the holiday shopping season. Seven in 10 (70%) of U.S. retail executives are worried that potential supply chain shocks could impact their ability to deliver against their holiday trading plan, according to Accenture’s U.S. Retail Executive Survey. All executive respondents were U.S. based and worked at VP level or above for retail companies with annual turnover more than $500 million. The same number (70%) of executives are worried about delivering online orders on time. And almost 64% are worried they won’t have enough stock this holiday season.

Kraft Heinz is heaping another $100 million on its turnaround plan, with most of that investment concentrated on marketing, the company said in prepared remarks for its Q2 earnings. Marketing will now represent at least 6% of net sales in 2026, up half a percentage-point. The move follows the packaged foods giant stating it “overdelivered” on expectations in the first half, when it began deploying $600 million of incremental spend into areas including product superiority, pricing, marketing, sales and research and development.  The marketer of Philadelphia Cream Cheese, Jell-O and Ore-Ida has been directing its dollars toward a smaller number of heavier-hitting media partners as part of the turnaround. That approach recently manifested in major sponsorships, including a five-year pact with the NFL and work around America250 celebrations, as well as a strategic partnership with The Walt Disney Company that encompasses the House of Mouse’s media outlets, cruise lines, parks and events.