Following a surprising high single-digit uptick in March, the U.S. ad market expanded just 1.7% in April, marking the weakest growth since September 2023, according to a MediaPost analysis of data from Guideline’s U.S. Ad Market Tracker.
Ad Market Decelerates Again In April, Weakest In 19 Months 05/30/2025
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The Senate on Tuesday overwhelmingly passed a bill that would impose sweeping restrictions on tech companies' ability to serve content to minors and handle their data. But the measure's fate is uncertain, given that it's expected to face opposition in the House of Representatives. The Kids Online Safety and Privacy Act, approved 91-3, combines two previously separate bills -- the Kids Online Safety Act (KOSA), introduced by Senators Marsha Blackburn (R-Tennessee) and Richard Blumenthal (D-Connecticut), and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0), introduced by Senators Ed Markey (D-Massachusetts) and Bill Cassidy (R-Louisiana).
DISRUPT. All successful catalogs do three things well: disrupt, delight and drive. And if they’re missing that critical first step, they won’t gain the customer’s consideration, rendering all the agonized-over catalog pages inside irrelevant and the brand facing dwindling sales. From covers to the resurgence in QR codes, join us for a deep dive into the tactics and techniques that create disruptive catalogs. See more at: https://www.jschmid.com/disruptive-catalog-series/
Consumer confidence rebounded slightly in July as Americans felt more optimistic about the future even as they continued to worry that tariffs would lead to higher prices.
The Conference Board’s Consumer Confidence Index rose by 2.0 points in July to 97.2 from 95.2 in June. The Present Situation Index — based on consumers’ assessment of current business and labor market conditions — fell 1.5 points to 131.5. The Expectations Index — based on consumers’ short-term outlook for income, business, and labor market conditions — rose 4.5 points to 74.4.
“Consumer confidence has stabilized since May, rebounding from April’s plunge, but remains below last year’s heady levels,” said Stephanie Guichard, senior economist, global indicators at The Conference Board. “In July, pessimism about the future receded somewhat, leading to a slight improvement in overall confidence.”