Why Marketing with Sustainability is a Must: Consumers today demand more than great products—they want brands that reflect their values. A Nielsen report found that 73% of global consumers are willing to change their consumption habits to reduce environmental impact. By integrating sustainability into your marketing strategy, you can build trust, foster loyalty, and drive growth while making a meaningful impact. This quick guide explores how to align your marketing efforts with sustainability practices to gain a competitive edge and connect with the modern conscious consumer.

Amazon.com announced it reached a new agreement with the U.S. Postal Service on package deliveries, and sources ​said the cash-strapped mail system would retain about 80% of its ‌existing deliveries from its biggest customer. That 20% cut is a dramatically better outcome for the postal agency than the two-thirds or larger reduction that Reuters reported last month Amazon had threatened. USPS has a roughly $80 billion budget, and Amazon represented $6 billion in annual revenue to the agency, according to two people familiar with the business arrangement. "We're pleased to have ​reached a new agreement with USPS that furthers our longstanding partnership and will ​let us continue supporting our customers and communities together," Amazon said in a statement.

For the second consecutive year, unit sales of print books were up at outlets that report to Circana BookScan, hitting 762.4 million in 2025. That marks a 0.3% increase over 2024, which in turn saw sales grow 0.5% over 2023. Since sales peaked in 2021 at 839.7 million copies, they have settled at levels higher than before the pandemic, though not as high as many publishers had hoped.