Despite doomsayer predictions, brick-and-mortar bookstores’ demise hasn’t come. In fact, local bookstores—and revived big-brand chains—are luring customers in with new incentives, merch, and cultivated communities.
The Rising Popularity of Brick-and-Mortar Bookstores: An Inside Look | CO- by US Chamber of Commerce
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Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams. Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to marketers, creatives, analysts, and now, operations managers. Adobe Creative Cloud provides the world’s best creative apps and services to everyone, from students, to social media influencers, to professional photographers, filmmakers, and designers. Adobe Experience Cloud is the most comprehensive solution for content and commerce, customer journey management, and customer data and insights, all built on an open platform, enabling businesses of every size across every industry to deliver exceptional customer experiences at scale.
Marketers just can’t seem to escape the tyranny of performance marketing metrics. Gartner has just released a survey of more than 400 senior marketing execs and finds that 84% say the companies they work for are trapped in that familiar cycle known as the “brand doom loop.”
It’s because companies underinvest in brand measurement and lack confidence in the results. Unsurprisingly, it then becomes harder for them to make the case for sustained brand marketing budgets, let alone increases, to increasingly skeptical CEOs and CFOs.
That’s contributed to brand marketing being viewed as an expense that drains capital, rather than an investment that increases revenue.
Aventura Mall, a luxury center near Sunny Isle Beach, halfway between Fort Lauderdale and Miami, has retained its title as the best mall in the United States by USA Today’s 10Best Reader’s Choice Awards.
"Being named once again as the Best Mall in America is an incredible honor and a testament to the experiences created every day for our guests, tenants, and community," said Jackie Soffer, the CEO of Turnberry, Aventura Mall’s developer.
The up-market retail destination’s tenant list is highlighted by a long line of luxury brands that include Prada, Dior, Hermès, Gucci, Louis Vuitton and Cartier.