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The Packaging Industry is Obsessed with the Wrong Thing

It’s not just about drawing eyes; it’s about getting attention for the right reason.

Walk into any supermarket and you will see hundreds of packages competing within a few feet of one another. For years, the industry has treated this as an attention problem. Make the logo bigger. Use a brighter color. Break the category codes. Create something unexpected.

The logic seems obvious. If people do not notice you, they cannot choose you. But neuroscience suggests we may be starting with the wrong problem. A fascinating take on packaging design read more at this link- The Packaging Industry is Obsessed with the Wrong Thing

The Packaging Industry is Obsessed with the Wrong Thing

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