- Packaging industry groups call for the Circular Economy Act to strengthen the EU Single Market and harmonize circular packaging rules.
- The European Environmental Bureau warns that market priorities must not weaken national environmental measures or waste-reduction policies.
- Debate centers on recycling targets, prevention, reuse policies, and recycled-content rules as the EU shapes future circular economy legislation.
EU Circular Economy Act: Packaging organizations debate Single Market protection
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Tork, an Essity brand and a global leader in professional hygiene, announced that the Tork dispenser development process is the first in the world to be certified according to the Design for All standard (EN 17161). This approach aims to make hygiene in public spaces accessible for the majority of users. It strengthens the Tork commitment to helping businesses provide inclusive hygiene solutions in public restrooms and other public spaces. “We are committed to making public hygiene accessible to the majority of users by working to eliminate visible and invisible barriers to hygiene,” said Kristian Grennfelt, Global Brand Innovation Director, Professional Hygiene, Essity. “Restrooms are the busiest rooms in a building, and when businesses provide public restrooms designed to meet the needs of many, it not only improves their reputation but also improves their overall business. In fact, nearly 90% of people say it’s important for them to have easy access to hygiene in public, particularly in the restroom.2 It’s clear that providing inclusive hygiene in public restrooms is good for people and for business.”
For the first time ever at LUXE PACK in Shanghai, Koehler Paper will be showcasing its latest Greenium product line – premium recycled paper offerings that are both luxurious and environmentally friendly. These innovative recycled paper products combine sustainability and quality perfectly and can be used by companies to tap into new opportunities to achieve their environmental goals while simultaneously producing top-of-the-line printed products. On April 9th and 10th, 2025, roughly 200 exhibitors from the fragrance, beauty, jewelry, watch, fashion, wine, spirits, and gourmet food industries will converge at LUXE PACK Shanghai at the Shanghai Exhibition Center. As a leading platform for creative packaging, the event is known for cutting-edge technologies, trailblazing designs, and the latest trends in the area of sustainable packaging. Greenium creative board, creative print, COLORline IQ, and Koehler Eco® paper products made of 100% secondary fiber material are intended as a sustainable and premium alternative in the areas of top-quality packaging and printed products. “With Greenium, we’re combining recycling with premium quality and directly appealing to brand owners of luxury brands,” explains Udo Hollbach, managing director of the Koehler Paper Greiz mill. In fact, a num-ber of international brands have already been using Greenium paper products for over a year now.
Graphic Packaging Holding Company announced Michelle M. Fitzpatrick, Ph.D., will join the Company as its first Chief Sustainability Officer. Graphic Packaging has had a long-standing commitment to running operations in a sustainable manner and has continued to advance environmental, social and governance (ESG) programs at the Company to benefit all stakeholders. The Company's consumer packaging solutions are inherently sustainable, are made from renewable and recyclable materials and support the move to a more circular economy.