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Majority of consumers think private brands offer quality, value

Private label products are continuing to improve their standing with shoppers.

More than half (58%) of consumers say they don’t care whether a product is a national brand or a private label, according to a new report from NielsenIQ (NIQ). Sixty-eight percent of consumers view private label products as a good alternative to national brands, while 69% believe they offer good value for money.

Younger consumers are especially keen on private brands, as 67% of Gen Z consumers believe private label products are just as good as national brands.

Survey: Majority of consumers think private brands offer quality, value | Chain Store Age

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