New global research: Printed magazine advertising leaves people feeling happier than any other advertising medium
A new global report from global media association FIPP and UPM Communication Papers shows that printed magazine advertising outperforms social media and influencer advertising in trust, relevance and happiness. The underlying study is the most extensive research into print advertising conducted in over five years.
“This report is absolute gold dust for anyone who needs to make the case for print advertising. It brings together fresh evidence of the trust, attention and commercial impact that magazines deliver, giving publishers a stronger foundation for conversations with advertisers. Our goal is to help publishers move beyond defending print and start making a confident case for the value it brings to the media mix. Print has a powerful story to tell, and this report gives our industry the evidence to tell it,” said FIPP CEO Alastair Lewis.
Print is the happiest medium
The key findings show that magazine advertising is more trusted, feels more relevant and makes people happier than social media and influencer advertising.