Survey: Consumers trust brands with eco-friendly packaging
Sustainable packaging is still resonating with consumers.
Nearly seven-in-10 (68%) Americans have changed how they shop to reduce plastic waste, and half (50%) of consumers choose the more sustainable-looking product when prices are equal, according to a recent survey from printing company Uprinting.
More than three-quarters (77%) of respondents say they trust brands more when packaging appears eco-friendly, while nearly six-in-10 (57%) believe brands and manufacturers should take the lead in addressing the environmental impact of packaging.
Survey: Consumers trust brands with eco-friendly packaging | Chain Store Age