Consumers Weigh In on AI-Generated Packaging Graphics
T&T Design Group puts human, AI, and hybrid package design to the test, uncovering a complicated relationship between visual standout, trust, perceived value, and purchase intent.
A T&T Design Group study of 3,600 consumers found that packaging graphics created through a hybrid human-AI process significantly outperform both pure AI-generated and human-only designs, earning higher scores for appeal, trust, and purchase intent, with consumers willing to pay 7% more for hybrid designs compared to 1.8% less for AI-only graphics.