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CohereOne, the premier direct-to-consumer marketing agency and strategic consultancy, is pleased to announce the addition of Rob Santangelo as Senior Vice President of New Business Development. Santangelo joins CohereOne after six years at Belardi Wong in New York, where he successfully spearheaded the business development infrastructure for the marketing strategy and creative services firm. As both the youngest director and vice president in company history, Santangelo closed business with over 200 top brands during his tenure and generated at least $1 million in new business revenue each year. “CohereOne has been enjoying tremendous growth,” said Tim Curtis, President / CEO of CohereOne. “The addition of Rob supercharges our effort to serve the burgeoning direct-to-consumer industry. His insights and his understanding of how digital native brands launch and expand their use of the direct mail channel speaks for itself.” Santangelo began his career at 1-800-Flowers.com, and rapidly advanced in the organization from Associate Category Manager and Category Manager of Ecommerce Merchandising to Manager of Fulfillment Partnership Sales. Under his direction, the company’s Fruit Bouquets product line increased its fulfillment footprint from 13% to 78%.
Just as U.S. consumer price inflation appears to be flattening out following a period of protracted increases, media price inflation paid by advertisers has moved in the opposite direction, according to a new quarterly update from ECI Media Management. The U.S. data estimates ad-supported media prices in the U.S. dropped sharply throughout 2023 -- from +6.6% in the first quarter to -5.1% in the second quarter. The analysis attributes U.S. ad-price deflation mainly to the impact of the Hollywood strikes, which have been settled, but won't impact the ad marketplace until the first quarter of 2024.
The self-regulatory privacy organization Digital Advertising Alliance on Wednesday plans to unveil a downloadable browser extension that will enable people to opt out of receiving behaviorally targeted ads -- meaning ads selected for web users based on their activity across sites or apps. The tool, which is still undergoing testing, initially will be compatible with the four largest browsers -- Google's Chrome, Mozilla's Firefox, Microsoft's Edge and Apple's Safari. The new mechanism eventually will also give users the choice between rejecting all behavioral targeting, or accepting targeted ads in certain categories -- such as automotive, travel or pets.