Big efficiency wins don’t always require big changes. At Midland, we helped a client cut 65+ hours of manual labor per week by automating just one part of their packaging process.

In a world dominated by likes, swipes, and scrolls, it might sound counterintuitive—but young adults are drawn to direct mail and the tangible, personal connection it brings.    Gen Z (those born in the late 90s to early 2010s), the first fully digital-native generation, isn’t just glued to their screens. They’re actively engaging with marketing that shows up offline—especially in the form of tangible, thoughtfully designed mail. Gen Z Is Paying Attention to Print Raised in a digital world, this generation craves authenticity, tangibility, and real-world experiences that stand out from the constant scroll of online content. Gen Z grew up digital, but that also means they’re used to being constantly advertised to—on every platform that they interact with. Digital fatigue is real. For brands seeking to cut through the noise, direct mail is emerging as a go-to tactic for meaningful and memorable engagement with this powerful audience.

Finance leaders are remaining cautious about the economy with 2026 around the corner. Deloitte’s latest CFO Signals survey, which captures insights from finance chiefs in North America and around the globe, revealed that the overall level of confidence in current and future business conditions edged up in the third quarter of 2025, coming in at 5.7. The previous quarter, the score stood at 5.4, and one year ago, it was at 5.  Despite the slight increase, CFOs appear to be on the fence about the current status of the North American economy. Only 20% of the respondents think the region’s present economy is “very good” or “good.” Only 8% think it's “very bad” or “bad,” while the rest are neutral. CFOs remained risk averse in the third quarter, according to Deloitte’s survey. Only 36% of respondents said they think now is a good time to be taking on greater risk. This figure is just slightly above the reading last quarter, and on par with the two-year average of 39%.

Fox Entertainment Studios and HarperCollins's new Avon A imprint have announced a two-way development deal that will allow Fox to adapt titles from the YA-adult crossover imprint for the screen, while giving Avon A access to Fox original stories. The announcement marks the first publishing-entertainment partnership of its kind for Fox and HarperCollins, both of which are controlled by Murdoch family–owned media conglomerates.