The value was never in the tools; it was in the thinking. Will AI replace creative teams? The real answer is much more interesting. AI won’t replace creativity. It will separate real creativity from the kind that only looked good because the process was slow. For decades, creative work had a natural protection: time. It took days to mock up ideas. Weeks to explore concepts. Months to produce campaigns. That friction often hid average thinking. AI removes that friction. Now, anyone can generate headlines, visuals, and concepts in seconds. Which means the easy ideas, the obvious ones, are suddenly everywhere. And when everyone can produce average work instantly, average becomes worthless. That’s the real shift.

Google said in a statement that it will once again delay the replacement of third-party cookies -- a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog post that advertisers need more time to transition to Google’s cookie replacement. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” Chavez wrote. “This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions.” The idea is to expand testing for the Privacy Sandbox APIs before Google disables third-party cookies in Chrome.

Domtar joined Cégep de Jonquière and other public and private partners to support the development of the TERRE Center. The TERRE Center will be a CAN$23 million renewable energy research facility in the Saguenay–Lac-Saint-Jean region of Québec. Domtar’s Wood Products business contributed lumber construction materials at the start of the TERRE Center’s construction in August. “At Domtar, we firmly believe that innovation comes through collaboration. Supporting a project like the TERRE Center, which combines knowledge, technology and sustainability, means investing in the future of our industry and our community,” says Michael Plourde, Director of Technical Services and Planning at Domtar. The donation, made alongside Boréal, reaffirms Domtar’s deep roots in the region and its support for high-impact community projects. It also champions the company’s 2030 sustainability strategy objective of reaching $20 million in community investments over five years.