Join Us For An ANA Exclusive Webinar Featuring J.Schmid's Lauren Ackerman & PMD Beauty's Alyssa Smith Friday, June 17, 2022 at 12:15pm Eastern. Learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with their mostly-millennial audience through direct mail, while integrating technology to lend impact to their unique selling proposition. We'll discuss the strategic and tactical decisions that drove creative strategy, merchandising strategy, and mail strategy, including what decisions were driven by data, and what decisions were made based on experience and instinct. And of course, how to keep those new customers coming back, with #brilliantconfidence! In this session, you'll learn: • Storytelling techniques • Data-driven decisions • Creative strategy • Engagement techniques • Encouraging repurchase after the sale. Register at: https://www.ana.net/membersconference/show/id/MOC-JUN22E5

Betty, a Quad agency, today announced the opening of new offices in Austin, Texas, and Mexico City, Mexico, marking a significant step in the continued expansion of the creative agency and Quad’s global platform. The two locations bolster Betty’s ability to serve clients with fresh talent, localized expertise and integrated capabilities in two high-growth markets recognized as centers of culture and creativity. The Austin and Mexico City office openings follow a period of rapid growth for Betty, which has seen a surge in demand from both category leaders and challenger brands seeking strategic, innovative creative solutions that can scale without sacrificing speed or quality.

Lindsey Vonn’s crash and injury to her left knee during a World Cup downhill race Jan. 30 has only heightened the suspense around the 41-year-old skiing icon’s planned Winter Olympics comeback from a prior injury to her right knee. With Vonn still scheduled to compete in one Olympics event Feb.8, and two more during the Games’ first week, she posted on Instagram that “My Olympic dream is not over….If there’s one thing, I know how to do, it’s a comeback.” Rest assured that Vonn is getting plenty of medical attention -- and that she appreciates it. Indeed, that’s the theme of a new campaign from healthcare apparel brand Figs, which will go on as scheduled during the games. Figs is the official outfitter of Team USA’s medical team. In the campaign, Vonn thanks -– and co-stars with -- the medical team that got her back on the competitive slopes after she had retired in 2019 and had knee replacement surgery in 2024. The cast includes not only her orthopedic surgeon, but a nurse practitioner, physical therapist, acupuncturist. and mental health coach. UPDATE: Vonn revealed Tuesday she suffered a completely ruptured ACL in a crash last week but remains focused on racing in the Milan-Cortina Olympics.