Since 2020, Walmart has launched or relaunched 10 private apparel brands, including Scoop, Joyspun, Free Assembly, No Boundaries, Love & Sports, Sofía Jeans by Sofía Vergara and Weekend Academy. Its latest fashion line — Mills, by actress Millie Bobby Brown — debuted in 750 Walmart stores and on Walmart.com this month. Last year, Walmart began carrying thousands of pre-owned luxury handbags, jewelry and watches through a partnership with the resale platform Rebag. Today, Walmart Fashion is home to “six brands that are a billion dollars or bigger,” Incandela said. “We’re assertively taking market share, our total performance scores are improving dramatically, [and] we’re capturing new customers,” she added. “Our $100K-plus household income customers are increasing dramatically, because they’re looking at Walmart for the first time for fashion.” About half of the U.S., or 145 million people, visit Walmart’s website and stores every week.

Target is debuting new experiences centered on toys during the holiday season. For the first time, the big-box retailer is hosting free, in-store toy demonstrations at all stores every weekend from Nov. 8 through Dec. 21, according to a company press release. The retailer will also debut a kids catalog next month to highlight top gifts for various ages and interests. Shoppers will be able to scan a QR code within the catalog to simplify the creation of wish lists. Both elements are a means for Target to highlight its toy offerings, as the company centers on affordable options for families. The company is offering thousands of toys under the $20 mark, many of which are new or exclusive products, per the company.

It occurred to me the other day while I was noodling email subject lines (trying to eke out another 1 or 2% increase in open rate) that even if I was successful, it would only lead to a fraction of a percent of click-through improvement. We tend to call email marketing “consumer direct,” but really, it’s “inbox direct.” This is no joke: I have 42,933 unopened emails in my Gmail inbox. Promotional emails have become invisible. As marketers, we try to get our emails noticed by using emojis in subject lines, or we drive curiosity with verbiage like, “You won’t believe this!” (urgency); “Only hours left!” (exclusivity); “For our best customers” (value); “FREE!!” … and the list goes on and on, like a barker on the midway. Sometimes we get results from barking, but results are more likely due to timing rather than “clever” subject lines. So, how do we drive consideration (and business) beyond natural demand? read more at: https://www.jschmid.com/blog/100-open-rate-guaranteed/