Amazon.com today revealed the Amazon Books Editors’ Best Books of the Year So Far list, with Charlotte McConaghy’s taut, psychological novel Wild Dark Shore earning the coveted No. 1 position. The Amazon Books Editors describe the novel as “leaving you breathless, wide-eyed, and in awe of the extraordinary power of fiction.” Rounding out the top five selections are King of Ashes by S.A. Cosby, No More Tears: The Dark Secrets of Johnson & Johnson by Gardiner Harris, The Emperor of Gladness by Ocean Vuong, and Sunrise on the Reaping by Suzanne Collins.
Wild-Dark-Shore-by-Charlotte-McConaghy-Claims-Top-Spot-on-Amazons-Best-Books-of-2025-So-Far-List – US Press Center
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Athletic Brewing Company, a leading nonalcoholic brewer, announced Dan Kleinman has been appointed chief marketing officer after a monthslong search, per information shared with Marketing Dive.
“As Athletic Brewing continues to evolve from an industry pioneer into a transcendent global brand, we couldn’t be more excited to welcome Dan Kleinman to our senior leadership team,” said Bill Shufelt, co-founder and CEO of Athletic Brewing Company in press materials.
The nonalcoholic beer category has seen significant growth, and now makes up 87% of all non-alcohol sales in the U.S., per Beer Institute data. The category saw a growth of 23% in 2025. Alcohol consumption has fallen considerably in recent years, with 54% of U.S. adults saying they drink as of 2025, the lowest in nearly 90 years, as measured by Gallup. That number is even lower among young Americans at 50%.
Consent will be a critical issue for publishers next year, according to Richard Reeves, managing director of the Association of Online Publishers (AOP). Specifically, Reeves means informed programmatic ad consent, as opposed to, say, email opt-in. Publishers are seeking tech solutions that “do not rely on personally identifiable information,” Reeves said in an interview with the UK’s PressGazette. In the marketing world, that requires anonymized data solutions and reliance on first- and zero-party data.
The 1+3 Rule: Why Commenting Always Beats Posting
There is a fundamental misunderstanding in our industry about how visibility works. Most sales reps think they need to post content constantly to be seen. While posting is important, it is actually the least efficient way to grow a following from scratch. If you have 500 connections and you post a photo of a new brochure, maybe 50 people see it. If you comment on a post made by a marketing influencer with 50,000 followers, thousands of people could see your name and headline.
The Math of Engagement: You need to adopt the 1+3 rule as your baseline minimum. For every single piece of content you post to your own feed, you must comment on at least three posts from others. This ensures that you are giving more to the platform than you are taking. However, if you really want to drive growth, you need to scale this up. The top performers I know in this space are not stopping at three. They are commenting 20 or 30 times a day.