Despite Target’s overall sales slump, the big-box retailer has found a bright spot in a popular, fast-growing sector: trading cards. Trading card sales at Target are up nearly 70% year to date and are on track to deliver $1 billion in sales this year, Target evp and chief commercial officer Rick Gomez told investors in the company’s second-quarter earnings call Aug. 20. Gomez said these trading card games like Pokémon, combined with the launch of the Nintendo Switch 2 game console, drove growth within its hardlines categories last quarter. Second-quarter net sales in hardlines, which includes toys and electronics, grew about 6% from 2024 to 2025. “Trend-forward tech accessories like brightly colored headphones and phone cases and toys priced under $20” have also helped shape growth, Gomez said. Overall, so far this year, strategic trading card game sales — which excludes sports trading cards — are up 101% from last year and represent about 10% of total toy sales in general, according to Juli Lennett, vp and toy industry adviser for Circana. Sports trading cards are up 48% year to date. Trading card sales on Walmart’s online marketplace soared 200% between February 2024 and June 2025, with Pokémon card sales growing over 10 times year over year, the retailer told Axios.

Quad/Graphics, Inc., a marketing experience company that solves complex marketing challenges for its clients, has appointed Kristin “KJ” Jones and Evan Hughes as Senior Vice Presidents at Rise, a Quad agency. Building on a long-standing rapport and deep industry experience, Jones and Hughes now lead integrated teams together at Rise, focused on transforming the go-to-market approach for clients. Their work will combine their extensive agency experience with the power of Quad’s proprietary household-based data stack and omnichannel media solutions to help brands connect with target audiences through intelligent segmentation, modeling, testing and measurement. This unique data capability gives Rise and Quad a differentiated position in the market and unlocks greater value for clients. Both executives report to Joshua Lowcock, Quad President of Media. “KJ and Evan are exactly the kind of leaders Rise was built for: agile, transparent, and results-focused,” Lowcock said. “In an industry that is often opaque and unnecessarily complex, Rise delivers measurable value to clients with speed, smarts, and scruples.

At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 pandemic on our personal and professional lives. Now that we have nine months behind us, what have we learned? Well, the American consumer generally doesn’t stop shopping; they just shop differently. It’s vital to understand and recognize that your customers’ needs change during a disruption of this magnitude, and it’s incumbent on the brand to respond by fulfilling them in unique ways. When brands better understand the nuances of changing customer behavior, there is opportunity to react differently to drive a stronger position to offer relevant and timely merchandise messaging and thus drive stronger demand. Read the entire assessment at: https://cohereone.com/wp-content/uploads/2020/10/CH1-Web-Analytic-Trends-through-Sep-2020-V4.pdf?utm_medium=email&_hsmi=97834829&_hsenc=p2ANqtz--ajRGVYmJUx1IK214btnKyNtdBwwQX0Mg1LKSKPHHeTrbVpn9ygCUT_rM3QV7k7tKv1-A5ld_NZWXXaswXjD_g5v1Uiul5ODlxbl8QbcyQlIAUpqI&utm_content=97834829&utm_source=hs_email