Question #1: WHAT ARE DIGITAL COOKIES? Digital cookies are text files with small pieces of data used to identify your computer when you visit a website. This data is labeled with an ID unique to you and your computer. Cookies let websites remember you, your website logins, shopping carts and preferences. They can also be used to serve you ads after you leave the website. Question #2: WHAT IS HAPPENING WITH COOKIES? Online privacy has been a widely debated topic in recent years. Overall, consumers want increased privacy and control over how their data is used. In response to these privacy demands, Google announced it would stop supporting the use of third-party cookies by 2023. Safari and Firefox have already blocked third-party cookies. Question #3: WHAT DOES THIS MEAN FOR MARKETERS? In short, marketers will need to find new sources of data or new targeting methods.

Catalogs have changed. For the better. They’re no longer intended to be your entire store in the mail. They’re not just a transactional tool anymore. They’re more than that. Consumers expect them to be more than that. Today, catalogs should do three things: disrupt, delight and drive people to action. This new blog series we’re calling “Disruptive Catalogs” focuses on the first of these three points. We’ll feature a series of articles that explain how your catalog can be disruptive in the mail, and in the hands of your customers. I’ll begin the conversation with some thoughts on how to properly and effectively showcase your brand on the pages of your catalog. Because as we know, everything starts and ends there—with your unique story. The thing that makes you special. https://www.jschmid.com/blog/disruptive-catalogs-part-1/

Smurfit Westrock, the world’s largest paper-based packaging company, announced a multi-year agreement to become a Worldwide Partner of the Ryder Cup. This marks a meaningful milestone for Dublin-headquartered Smurfit Westrock as it celebrates the return of the Ryder Cup to Ireland alongside golf fans, players and partners. “Smurfit Westrock has always had a strong connection to golf in Ireland,” said Tony Smurfit, President and Group CEO of Smurfit Westrock. “As our Company has grown globally, our Irish roots remain deeply important. I’m thrilled for Smurfit Westrock to be part of the Ryder Cup at Adare Manor in the 100th year of the event, as we showcase Ireland, Smurfit Westrock and the game of golf at its very best. We are also proud to support JP McManus and his family in bringing the Ryder Cup back, as the event holds great significance for Irish sport and the broader economy.”