Amcor has released the third edition of its European consumer claims research report. The report reveals that recyclability claims are the most influential on consumer purchase decisions. This coincides with a growing preference for paper-based packaging. The report shares Amcor’s 2025 findings, which builds on the company’s previous 2020 and 2022 research. Based on the responses of 3,351 consumers surveyed in the UK, Italy, France, Germany, Sweden, and Poland – the report provides brands with valuable insight into ‘The Sustainability Influence’ and how consumer preferences are accelerating the move to more responsible packaging. Key findings include: *Awareness and interest in recyclability is strong with 84% of consumers reporting that they check on-pack instructions to inform how they dispose of products. *71% of consumers understand claims that state ‘made with recycled materials’. This has risen by 4% since 2022. *Paper-based packaging is a growing trend, with 72% of consumers reporting that they understand paper-based packaging claims and use them to inform purchasing decisions.

Amazon has big plans for the village of Orland Park, Ill. The Chicago suburb is proposed site of a retail development that the e-commerce giant wants to build on a 35-acre site, reported patch.com. The plan cleared its first hurdle this week when it was approved by Orland Park’s plan commission. It still needs to be approved by the village board of trustees who will meet on Jan. 19. The development includes a 229,000-sq. ft. building housing a retail store offering a wide range of products, including groceries and general merchandise, with a “limited” warehouse component to support on-site operation, according to the report. The plan also include multiple commercial outlets, six acres for open and landscaped space, and stormwater detention. If approved, the plan would be Amazon’s first foray into big-box retailing, putting it in direct brick-and-mortar competition with the likes of Walmart’s supercenters and Costco.

While there’s no denying that print is on the rise, many still think of printed collateral as a static medium. Although there may be some truth to this sentiment when looking at a wide swath of catalogs, it’s by no means an unbreakable rule. Whether to pinpoint a certain demographic, create more opportunities to disrupt in the mail, or to invest in a piece that consumers will want to not only engage with, but that will help to further your brands tangibility and relevance – changing the design of your next book to include moments of direct interaction with customers is a must. The best, and perhaps most daunting, part of creating interactive catalogs and mailers is that the sky really is the limit. Some examples you’ll see are as easy as changing a design layout, others involve new exciting formats, and still more come from thinking completely outside the box and reimagining what a piece of printed advertising can be and do. No idea is too big or too small, so let’s start exploring! much more at: https://www.jschmid.com/blog/disruptive-catalogs-part-5/