Confidence among U.S. chief executives shot up during the third quarter as trade fears eased. The Conference Board's Measure of CEO Confidence in collaboration with The Business Council rose to 49 in the third quarter, up 15 points from 34 In the second quarter. (A reading below 50 reflects more negative than positive responses.) The survey, which also gauges CEOs' expectations about future actions their companies plan on taking in capital spending, employment, recruiting and wages, was fielded from July 14-28. All three components of the index improved from deep pessimism to near neutral, with CEOs' views on current economic conditions making the sharpest recovery. Their six-month expectations for the economy as a whole and in their own industries also improved. Fear of recession within the next 12 to 18 months fell to 36% in the third quarter from 83% in the previous one. CEOs ranked geopolitical instability and cyber threats as top concerns for their industry, while concerns about trade and tariffs eased somewhat.

IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. Magna's 2023 estimate still is down dramatically from its first estimate published in June 2022, but has been climbing steady since it bottomed out at +2.5% in June 2023. Magna's 2024 estimate has climbed steadily since benchmarking it at +7.3% in June 2023.

A bottle the size of a grain of rice holds a single drop of beer. Capped and labeled, it raises two big questions: How? Why? According to Casper Danielsson, head of communications at Carlsberg Sweden, the miniature bottle is more than a novelty — it’s a statement on responsible drinking. “The world’s smallest beer holds only one-twentieth of a milliliter and is so small that it’s easy to miss. But the message is much bigger: we want to remind people of the importance of drinking responsibly.” Danielsson emphasizes that the bottle and images are real and not AI-generated. “It’s the product of craftsmanship, innovation, and a close collaboration between us and several experts.” The project soon drew attention from the design and packaging community. Vicki Strull, President of Vicki Strull Design, posted enthusiastically about the development on LinkedIn, noting, “It's just so darn CUTE! Admittedly, it's a gimmick and completely impractical, but as a packaging designer, I can't help but love it!”