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Montana lawmakers on Friday passed a privacy bill that gives state residents new rights to wield control over data about them, including the right to reject some forms of targeted advertising. Senate Bill 384 now heads to Governor Greg Gianforte for signature. Lawmakers in seven other states have passed comprehensive privacy laws -- California, Connecticut, Colorado, Utah, Virginia, Iowa and Indiana. If enacted, the Montana bill will give residents the right to opt out of the use of data linkable to them -- including pseudonymous data, such as information stored on cookies -- for behaviorally targeted ads.
A China-based home improvement retail brand is set to make its brick-and-mortar debut in the United States.
Vevor will open its first-ever U.S. store in Houston on Feb. 9, with an assortment that includes a wide selection of tools, gardening equipment and home improvement products. The 32,000-sq.-ft. Houston flagship is built around a buy online, pick up in-store model that connects Vevor’s digital platform with a “solution-driven in-store experience.”
Are you a faceless brand? Are you talking to your customer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We’re all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what those primal reasons are and what you and your brand can do to appeal to deeper emotional instincts.