About 10 years ago, REI made me so stinking mad that I swore I’d never grace their check-out again. A brand-advocate no more, I huffed my outraged “customer-no-service” story to everyone that cared to listen. Their offense? They made me pay for return shipping on a few items that didn’t fit. And worse, because I didn’t get my way, I decided the phone rep was rude and dismissive. Yes, I’m guilty of perpetuating the “all-about-me” attitude pervasive in the consumer world. WORD OF CAUTION: YES, one bad experience can ruin a customer relationship forever. And the reason can be as petty as feeling dismissed. But then, darn it, suddenly I couldn’t avoid them – they were everywhere. Read more at: https://www.jschmid.com/blog/rei-me/

It’s official – TikTok is here to stay in the U.S. The immensely popular short-form video platform has established a new entity called TikTok USDS Joint Venture LLC in compliance with an executive order signed Sept. 25, 2025 by President Donald Trump. That order said enforcement of a previous order requiring TikTok‘s Chinese parent company ByteDance to find a new owner for its U.S. business by Tuesday, Dec. 16, 2025 had been extended until Jan. 23, 2026. As previously reported, TikTok USDS Joint Venture has three managing investors: Oracle, private equity firm Silver Lake and the Abu Dhabi-based MGX investment fund, each holding 15% ByteDance will retain a 19.9% stake in the joint venture. Previous media reports indicated the joint venture would value TikTok’s U.S. business at approximately $14 billion, but no official financial figure has been released.

Hearst Magazines announced an expansion of AURA that, for the first time ever, brings together Hearst’s proprietary targeting signals with Amazon Ads trillions of browsing, shopping and streaming insights for programmatic campaigns exclusively available in Amazon DSP. Debuting at Cannes, this new offering unlocks a powerful, privacy-safe connection between content engagement across Hearst Magazines’ 30+ U.S. brands paired with in-market shopping insights from Amazon Ads. Enabled through Amazon Publisher Cloud, advertisers can easily reach audiences at the intersection of inspiration and purchase intent. “AURA is already delivering incredible results for our advertisers — driving higher click-through rates, deeper attention and measurable brand lift,” said Lisa Ryan Howard, global chief revenue officer at Hearst Magazines. “As we see increased programmatic interest in our inventory — especially from DSPs like Amazon — it’s the right time to bring the power of AURA targeting and meet buyers where they’re already transacting.”