Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s tariffs. After years of footing the bill for free returns, more retailers are raising the bar for customers who want to ship back unwanted goods. Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of tariffs. In the U.S., the number of retailers requiring a return fee has jumped from 66% to 72% this year, according to a new report from the National Retail Federation and Happy Returns. Around 33% of merchants surveyed said they began charging or increasing fees for returns due to “economic uncertainty and risk of tariffs,” per the report.

July was a rough month for trade publishers that report their sales to the AAP’s StatShot program. Sales of adult trade titles dropped 13.6% in July compared to a year…

While there’s no denying that print is on the rise, many still think of printed collateral as a static medium. Although there may be some truth to this sentiment when looking at a wide swath of catalogs, it’s by no means an unbreakable rule. Whether to pinpoint a certain demographic, create more opportunities to disrupt in the mail, or to invest in a piece that consumers will want to not only engage with, but that will help to further your brands tangibility and relevance – changing the design of your next book to include moments of direct interaction with customers is a must. The best, and perhaps most daunting, part of creating interactive catalogs and mailers is that the sky really is the limit. Some examples you’ll see are as easy as changing a design layout, others involve new exciting formats, and still more come from thinking completely outside the box and reimagining what a piece of printed advertising can be and do. No idea is too big or too small, so let’s start exploring! much more at: https://www.jschmid.com/blog/disruptive-catalogs-part-5/