Now more than ever, amidst a global pandemic, people are leaving crowded cities and opting for a more suburban lifestyle where housing is more affordable, the risk of human interaction is less, and working from home is the new norm. Irrespective of what we’re seeing in recent months however, people are always moving. As marketers, it’s important that we follow our customers and greet them at their new home with the right content, since often times, a move can be a trigger for a purchase event. Working with several home furnishing brands, we are creating impactful and interesting new mover programs to stand out from more traditional mailings and to cater to their life event. This mail piece is a strong brand statement and will highlight a discount offer separate from other sales that may occur during that timeframe. Our clients are experiencing great success by creating content and messaging relevant to this new life event. In addition, we also take it step further – we identify the pre-movers. click read more below for the rest of the story

ChatGPT just arrived a few months ago, but the implications of generative AI can seem confounding to the average marketer. Here are a few ways marketers have found to use generative so far in 2023: Image generation: Tools such as Rosebud.ai and Midjourney can generate multiple versions of the same ad to try on various audiences. Notably, Heinz used OpenAI’s Dall-E 2 to create images of ketchup and it did so in a memorable fashion, in which all the images looked like Heinz bottles. Personalization: Using the traditional methods, creating personalized campaigns is often too much work, but generative AI has the promise of making personalization much easier.

Two Midwest summer mainstays joined forces on a new product bringing together two flavors long associated with each other. Wisconsin brand beer Leninenkugel’s and sausage company Johnsonville partnered on the Summer Shandy Beer Brat, a grilling sausage infused with the flavor of Leinenkugel’s Summer Shandy (a shandy is a style of beer mixed with lemonade). The beer brats will be available for sale through late July at participating retailers across 19 states in the Midwest, Pacific Northwest, and Southeast. Johnsonville is also making it available for sale to consumers outside these regions through its website, while supplies last. It’s a partnership with an air of inevitability, bringing together two brands often served alongside each other.