Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada – and engagement with large utilities, banks and insurers in January and February has set the pace for millions more in 2023.
So far this year, seven additional companies representing 40 million customers have removed “go green, go paperless,” “go paperless, protect the environment” and similar claims from their marketing communications.
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The Paper and Paperboard Packaging Environmental Council (PPEC) has joined Two Sides North America, the non-profit organization that promotes and encourages the responsible production, use, and sustainability of print, paper and packaging. “We welcome PPEC to our Two Sides network. Their expertise will be of great value given that we are now addressing sustainability topics related to paper-based packaging,” said Phil Riebel, Two Sides North America President.
Consumers are becoming increasingly conscious of their impact on the environment, and the majority of UK consumers believe the recycling rate of paper isn’t very high. This low consumer awareness is worrying when paper is, in fact, one of the most recycled materials in the world with a recycling rate of 74%.[1] A study, conducted by the not-for-profit organisation Two Sides and independent research company Toluna, aims to understand changing consumer perceptions towards print and paper. This unique insight into consumer attitudes towards one of the world’s oldest and universally used materials, will be repeated biennially to monitor and report upon evolving consumer perceptions, as environmental awareness intensifies and alternative digital channels of communication become prevalent. Paper is one of the world’s most recycled materials. In Europe 74% of paper, 56 million tonnes, was collected and recycled in 2020.[2] Paper Packaging has an even higher recycling rate of 85%.[3]
Highlights of the past year include: •Co-founded the Alliance for Period Supplies to help women and girls in need access period supplies; •Met absolute greenhouse gas (GHG) reduction goals four years early, down 27% (vs. 2005 baseline); •Reduced use of fiber from natural forest landscapes by 30% since 2011; •Diverted more than 21,000 metric tons of material to higher value alternatives; •Reduced our water use at our facilities in high-stress regions by 24%; and •Introduction of alternative energy sources across six manufacturing sites, including wind, solar and cogeneration projects. Click Read More below for additional information.