PVH posted first quarter 2026 revenue of $2 billion, up 2% year over year, but revised its full year outlook to approximately flat, down from a previous forecast of slightly up

“[T]he prolonged effects of the Middle East conflict, now extending beyond the third month … is putting increasing pressure on our EMEA business in three ways,” Larsson said. “First, our direct Middle East business is seeing notably lower wholesale demand. Second, we have seen a knock-on effect in Turkey as reduced tourism and macro factors weigh on demand there. And third, we are seeing a broader macro effect on consumer purchasing behavior in the EMEA region, including the effects of higher fuel costs, which is leading to lower consumer sentiment and fewer drives to stores.”

PVH updated its tariff outlook. The forecast now assumes a negative impact from the blended rate of 15% tariff rate on goods coming into the U.S., and a positive impact from the approximately $100 million benefit to EBIT that will come from tariff refunds that weren’t calculated in the company’s previous guidance.

Nonetheless, Larsson said the only thing that has changed from last year’s Q1 to now is “the prolonged effect of the war,” adding, “we then take a prudent outlook and say we will most likely live with these effects for the rest of Q2 and the rest of the year.”

Tommy Hilfiger parent company feels impact of Iran war | Retail Dive