It’s the most responsive marketing channel. It reaches people at home and makes them feel good. Direct Mail still delivers. Learn how direct mail is driving results and how to apply it to your everyday marketing strategies through direct mail retargeting.
see great information at: https://www.navistone.com/blog/direct-mail-still-delivers
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1-800-Flowers named Melanie Babcock its first chief marketing and growth officer, continuing the gifting company’s daunting transformation under new chief executive Adolfo Villagomez.
Babcock will lead marketing, brand positioning, customer acquisition and retention, and growth initiatives, reporting to Villagomez, the struggling company’s new CEO -- and a former CMO of Home Depot.
Beyond its flagship flowers business, the Jericho, N.Y.-based company owns Harry & David, Shari’s Berries and Moose Munch Popcorn.
Earlier this month, 1-800-Flowers reported an annual loss of $200 million, with revenue down 8% to $1.69 billion.
It occurred to me the other day while I was noodling email subject lines (trying to eke out another 1 or 2% increase in open rate) that even if I was successful, it would only lead to a fraction of a percent of click-through improvement. We tend to call email marketing “consumer direct,” but really, it’s “inbox direct.” This is no joke: I have 42,933 unopened emails in my Gmail inbox. Promotional emails have become invisible. As marketers, we try to get our emails noticed by using emojis in subject lines, or we drive curiosity with verbiage like, “You won’t believe this!” (urgency); “Only hours left!” (exclusivity); “For our best customers” (value); “FREE!!” … and the list goes on and on, like a barker on the midway. Sometimes we get results from barking, but results are more likely due to timing rather than “clever” subject lines. So, how do we drive consideration (and business) beyond natural demand? read more at: https://www.jschmid.com/blog/100-open-rate-guaranteed/
Advertisers still rely on third-party cookies for programmatic, with retail becoming the largest programmatic buyer on the programmatic. Although Google plans to eliminate third-party cookies by the end of 2024 and fully implement the Privacy Sandbox, its targeting cookie alternative, the industry is far from prepared. Despite several setbacks, the industry continues to move forward. The larger programmatic spenders have shifted more investments to cookie alternative traffic to test and analyze performance before third-party cookies disappear.