FAO Schwarz opens NYC location for the first time in 100 years — this time in Nordstrom
The toy company’s second New York store is part of a broader partnership that will see FAO Schwarz products in all Nordstrom stores later this year.
Nordstrom is preparing to be a toy destination.
The department store announced a partnership with FAO Schwarz that will bring a curated selection of products, experiential retail and exclusive collaborations to its customers.
Additionally, for the first time in over a century, the toy retailer opened its second location in New York City — this time at the Nordstrom flagship store. The location features toy soldiers, dance-on pianos made iconic by Tom Hanks in the movie “Big,” and plush animals, among other items.