Exemplar Luxury Group — the holding company that rose from the ashes of the rancorous Saks Global bankruptcy — is rolling into fall fashion with splashy new campaigns from Saks Fifth Avenue and Neiman Marcus.

The campaigns come just months after the company re-emerged. That January Chapter 11 meltdown was especially bitter. Amazon, an early investor, told CNBC Saks burned through hundreds of millions in less than a year, and investors accused the company of mismanagement. Perhaps most damaging, though, was that Saks owed payments to dozens of vendors, by an amount Reuters reported as $337 million. Among them were Chanel and Kering, which owns Gucci and Saint Laurent, some of the most coveted brands in the luxury space.

With a centralized marketing team, Exemplar is hoping to rebuild both stores’ reputations for high-end style and must-have luxury brands.

Saks, Neiman Marcus Try And Put A Fresh Foot Forward 09/03/2026