Summer 2026 is arriving with a mix of economic caution, experiential spending, and a renewed appetite for tactile brand interactions. While digital channels continue to evolve, consumers are leaning into physical experiences like travel, outdoor living, home refreshes, and hands‑on shopping, creating a unique opportunity for catalogers to meet customers where they’re most inspired. For brands that rely on print to drive discovery and sales, this summer’s trends point to one clear takeaway: catalogs remain one of the most effective tools for capturing attention and guiding purchase decisions in a crowded retail landscape.

Harris Poll research commissioned by Quad points to the importance of blending physical and digital in retail: Eighty-six percent of Gen Z and Millennials say touching and feeling products is essential to their purchase decisions, and 84% value brands that blend technology with physical experiences. With more than 80 percent of retail purchases happening in brick-and-mortar locations1, the in-store experience is still where buying decisions are made. Quad experts will share unique insights on these and other trends at the annual retail and e-commerce conference, whose theme is “Retail in the Age of AI .”

Will protein fatigue hit in 2026? Just as big food makers like General Mills and PepsiCo are catching up to the high-protein trend with products like protein-packed Cheerios and Propel water, a sense of protein fatigue is setting in. In 2025, a number of beloved American classics got injected with a dose of protein. Kellanova rolled out its line of protein Pop-Tarts in November, taking inspiration from challenger Legendary Foods, which helped popularize gluten-free and keto-friendly toaster pastries. The new Pop-Tarts offer 10 grams of protein per serving and come in flavors like strawberry, blueberry and brown sugar cinnamon. Not to be outdone, Doritos protein chips are coming to shelves in 2026. From a sales perspective, there are few signs that protein mania is slowing down. But on social media, some brands and consumers are starting to poke fun at the onslaught of protein-filled products. Sweetgreen, for example, ran a social media campaign last year making fun of items like protein popcorn and protein cold foam, while calling out the amount of protein that Sweetgreen offers through “real nourishment.”