The first-ever American football game to be held in Ireland takes place Sept. 29, and Jameson Irish Whiskey is ready to commemorate the occasion. The brand has declared itself the "Unofficial Whiskey for Football Fans," and has created a slew of events both in the U.S. and across the pond, as well as online content in honor of the first game in Dublin. Bringing “a little Irish mischief, toasting the unexpected moments, and championing fans on their own turf,” the online campaign from Ogilvy runs on Jameson-owned channels and in paid media through Nov. 2. "Jameson has always stood shoulder to shoulder with the fans, and that's why we are excited … to finally celebrate American football in Dublin," says Valeria Catterini, senior brand director, Jameson at Pernod Ricard USA, in a release.  "We can't wait for fans to experience Irish hospitality firsthand as we toast to the game that the fans helped make happen."

SCA's electric timber truck continues to transport timber between Gimonäs timber terminal and Obbola paper mill outside Umeå. It has now been in operation for over 1.5 years. – Everything is working as intended, and we receive inquiries from haulage companies and others who want to learn more about heavy electric vehicle transport, says Mikael Sundelin, Head of Business Development at Industrial Supply. Since SCA's unique electric timber truck was put into operation in June 2022, it has covered a distance of 4,600 kilometers, equivalent to more than one lap around the globe. Over a year of operation, the electric timber truck contributes to reducing carbon dioxide emissions by approximately 55,000 kg per year. With a capacity to carry 80 tons, the electric timber truck's daily task is to transport timber between Gimonäs timber terminal and Obbola paper mill outside Umeå. The round trip covers a distance of 30 km, and it completes approximately six rounds per day. The truck needs to be charged about two times during a working day.