J.D. Irving Limited’s (JDI) partnership with Natural Resources Canada's Canadian Forest Service has led to the commercial development of advanced tree breeding, field testing and seedling production techniques. Maritime Innovation, JDI's new lab in Sussex, New Brunswick was designed to use advanced seedling production technologies based on selection from our native tree population for a range of high value traits such as fast growth rate, high wood quality, resistance to insects and disease and broad adaptation to climate change. A propagation method called Somatic Embryogenesis is used to produce large numbers of seedling from a broad range of genetically diverse trees which have been field tested across the region.

More than 75% of consumers say that environmentally sound packaging has an influence on the beverage brand they buy, according to Tetrapak’s Environment Research 2015 . The global survey of some 6,000 consumers across 12 different countries revealed a growing appetite among consumers for products that tick the right environmental boxes. When asked about recent purchasing habits, two-thirds said they have bought environmental products, even when they cost more, while around the same proportion have avoided specific brands or items due to environmental concerns.

European Commission has yesterday, 14th of July, published an extensive set of proposals on climate and energy policies, framing the pathway to carbon neutrality by 2050. These proposals begin a lengthy process to agree on the details. UPM is committed to supporting EU’s climate goals and has committed to the UN’s Business Ambition for 1.5°C. “We are in a unique position to offer positive climate impact through sustainable forestry, emission reductions in operations and by providing climate-friendly alternatives for substituting fossil consumption. The proposal sets a clear signal for the need to reduce emissions and focus on zero-emission energy”, states Stefan Sundman, Vice President, Public Affairs, UPM. In recent years, UPM has strongly invested in innovations that provide renewable drop-in solutions to substitute fossils. For example, UPM has invested heavily in biorefineries that provide new sustainable alternatives in advanced biofuels and biochemicals.