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Huhtamaki appoints Ralf K. Wunderlich as President and CEO

Huhtamaki appoints Ralf K. Wunderlich (58) as President and CEO effective on January 15, 2025 when the Company’s current President and CEO Charles Héaulmé steps down. Charles will be available as needed to secure smooth transition until July 2025.

“I warmly thank Charles for the excellent work during his nearly six years’ term at Huhtamaki. Under Charles’s leadership the Company has made great progress in its journey to become the first choice for sustainable packaging solutions and forming its updated 2030 growth strategy. Huhtamaki has been focusing on scaling up profitable core businesses, developing and deploying proprietary innovative sustainable packaging solutions, and driving world-class competitiveness. We wish Charles all the best in his next endeavors,” says Pekka Vauramo, Chair of the Board.

“I am happy and very proud of our achievements with the Huhtamaki team during the past years. The Company is on a great track and there are plenty of opportunities providing growth. This is a good time for me to move on,” Charles Héaulmé comments.
more at: https://www.huhtamaki.com/en/media/media/stock-exchange-release/2025/inside-information-huhtamaki-appoints-ralf-k.-wunderlich-as-president-and-ceo/

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We commissioned research on branded void fill. Here’s what 400 consumers told us.

Most brands assume their packaging inside the box is invisible. Something functional, forgettable, a line item in the ops budget. Ship it. Done. We weren't sure that assumption was right. So we partnered with Michigan State University to find out. The result is the MSU National Consumer Study on branded internal packaging – 400+ census-balanced US adults, with a quantitative survey plus qualitative focus groups. The question we asked: does branded internal packaging actually change consumer behavior? And if so, how much? Key findings at a glance 75% vs. 11% – branded void fill scores 75% on visual appeal; plain kraft scores 11% 57% more likely to recommend the brand after a premium unboxing 50% more likely to share the unboxing on social media – unprompted and unpaid 45% say branded internal packaging signals a detail-oriented brand that cares ~40% willing to pay a higher price point for a product with premium packaging 77% prefer to reorder from familiar brands – making every shipment a retention touchpoint
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