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Amazon rebrands third-party logistics arms as unified supply chain service

Amazon on Monday invited third-party businesses to access the full suite of logistics services it uses internally to support e-commerce orders on its platform, officially packaging the discrete shipping and delivery services it has been offering for years under the umbrella brand of Amazon Supply Chain Services.

The announcement essentially declared that third-party logistics services is now a main business line, along with retail, cloud computing services and grocery.

“It’s a playbook Amazon has run for years. Build world-class capabilities to meet internal needs, productize and make it available commercially,” said Nate Skiver, founder of LPF Spend Management, on LinkedIn.

Amazon has been evolving for years into an integrated freight and logistics provider, externalizing portions of its logistics operation and offering wholesale capacity to shippers.

Amazon rebrands third-party logistics arms as unified supply chain service – FreightWaves

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