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A reuse symbol hit the market. Oregon is putting it to the test.

Reuse and refill businesses in the Portland area are among the initial adopters of PR3’s new reuse symbol that organizers hope becomes as universally recognized as the chasing arrows for recycling.

Since its introduction in 1970, the imperfect yet ubiquitious chasing arrows symbol has become synonymous with recycling. The reuse sector aims to achieve that type of instant recognition with a new symbol launched globally last week.

U.S. companies are among the first to commit to using the symbol — especially those in the Portland region, which has a reputation as a reuse leader.

PR3: The Global Alliance to Advance Reuse chose the new symbol from 236 submissions from 29 countries, with Colombia-based creative firm Epigrama Studios producing the winning design. PR3 is offering symbol versions with and without the word “reuse” included.

A reuse symbol hit the market. Oregon is putting it to the test. | Packaging Dive

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