FedEx Corp. announced that it has acquired RouteSmart Technologies, a global leader in route optimization solutions with over 40 years of expertise, providing mission-critical technology to newspaper, postal & parcel, public works, utilities & field service, and waste collection organizations worldwide. The combination of RouteSmart’s leading technology solutions with FedEx’s unparalleled physical and data networks will enable the world’s largest express transportation provider to further drive efficiency across its own global operations, while also strengthening the company’s suite of technology solutions. “This is yet another step on our journey to make supply chains smarter for everyone as we revolutionize logistics,” said Raj Subramaniam, president and chief executive officer, FedEx Corporation. “Our physical network generates terabytes of data that contain invaluable insights about the global supply chain. Through this acquisition, we will use RouteSmart’s expertise and proven technology platform to accelerate the deployment of a common route optimization capability for FedEx operations that will enable our team members to work safer and smarter as they deliver superior service to our customers.”

Oil prices slipped Monday, giving back some of a steep climb from Friday seen after Saudi Crown Prince Mohammed bin Salman said the kingdom would develop nuclear weapons if arch-rival Iran did. Underpinning prices are tensions between Saudi Arabia and Iran, which are seen potentially disrupting global supplies. The Saudi crown prince visits the U.S. this week, which could provide plenty of headlines, as the Trump administration has called for a new look at the Iran nuclear pact. Trump told European leaders they must “fix the terrible flaws” in the deal or the U.S. would refuse to extend its sanctions relief on Iran. Click Read More below for additional information.

According to Liz Miller, SVP of marketing and programs for the CMO Council, customers have gotten so used to brands personalizing every step of their buyer journey that they now expect to receive that same level of personalization in the post-purchase, product ownership phase of their experience. "They're going to start expecting that same level of personalization and engagement you wooed them with to buy,” she says. “They're going to want that even more so because they're a customer.”